Acqua di Parma is pleased to present La nobiltà del Fare: Storie di Eccellenze italiane, a suite of twenty-three outstanding examples of Italian excellence in arts and crafts gracefully highlighted through 280 stunning photographs by Giovanni Gastel, and the captivating stories of the key individuals who have made their mark in this field. This refined masterpiece of 332 pages, published by Electa, is a pictorial journal of the culture of beauty that traces a path through Italian savoir faire, by exploring the arts and crafts, and valorising products and their craftsmen. A repertoire of exceptional institutions, artisans and craftsmen: from the Music Conservatories of Parma and Milan and La Scala Theatre Academy, to the artisan laboratories where skilled craftsmen create products envied worldwide - such as the exquisitely-crafted stringed instruments of the Consortium of Violinmakers "Antonio Stradivari" of Cremona. The book also makes sure to feature businesses focused on preserving the ancient traditions of their Italian heritage such as Acqua di Parma, ABICI, and the Venetian Rubelli and Barovier & Toso, while giving special mention to great interpreters and worthy ambassadors of the culture such as the incredibly talented Roberto Bolle and the great violinist Maestro Uto Ughi. The "La Nobiltà del Fare" project is sponsored by the Ministry of Foreign Affairs, the Ministry of Cultural Assets and Activities and the ICE.
All the interviews of the leading protagonists of the book and a selection of the images can be viewed at the address
Acqua di Parma is celebrating ten years of success of one if its signature men's fragrances, Colonia Assoluta, with a special edition inspired by the contemporary gentleman's favoured means of transportation: the bicycle.
The moving spokes of the wheel, therefore, became the main source of inspiration in designing a modern and aesthetic bottle worthy of a piece of art. A special, highly decorative hand-crafted process involving hours of patient work ensures that each bottle becomes a unique collector's item.
Those wishing to maintain their impeccable Italian style when travelling can now benefit from exclusive products at the new, high prestige Acqua di Parma corner at Terminal 3 at Rome Fiumicino airport that opened last July.
45 sq. m of Italian excellence, designed to offer travellers an environment of pure "Made in Italy" luxury where they can enjoy shopping and take a relaxing break in the midst of travelling.
Acqua di Parma presents the latest additions to its product range:
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