On March 11, the European Union banned animal tested cosmetic products and ingredients. After more than 20 years of delays, it was a historic achievement for animal welfare. And while it was an incredible feat that we all celebrated, it still leaves much more work for us to do. Cosmetic products are still tested on thousands of animals in North America each year, despite no legal requirement to do so and a growing number of viable alternatives. Enough is enough.
Please join us in our continued fight against animal testing; let's make cosmetics cruelty-free.
Emotional Brilliance: Cruelty-free Color
Emotional Brilliance is totally cruelty-free! The range is 100% vegan with zero animal testing anywhere in its supply chain. Emotional Brilliance assures that ethics don’t have to be scrapped for beauty. LUSH has offered beauty without cruelty through our entire history. READ MORE
How Do We Test for Safety Without Animals?
We often get questions from our customers who are curious to know how we do test our products. We merge scientific analysis with human experiences to ensure that every product is safe and effective. READ MORE
How to Shop Cruelty-free
We're proud to be cruelty-free at LUSH. We test all of our products on very willing human participants, instead of animals. Sounds reasonable, right? Unfortunately, animal testing is still commonplace for many companies. How do you know if a company tests on animals? READ MORE
Fighting Animal Testing: Grayson Loving
Grayson Loving works at our shop on NW 23rd Avenue in Portland, Oregon. He started at the Orlando Airport LUSH in 2009, and has developed a passion not only for LUSH products, ingredients and lore—but also the strong ethical principles of the brand. READ MORE