We are passionately devoted to helping you experience The Art of Shaving through The 4 Elements of The Perfect Shave®. Each of the four elements is expertly crafted to achieve optimal shaving results.
We invite you to learn more about The 4 Elements of the Perfect Shave® below, or to visit your local store for a live demonstration.
The Art of Shaving
Step 1 – Prepare
Soften the beard and provide protection by applying The Art of Shaving Pre-Shave Oil before shaving. This provides a protective barrier and improves razor glide. Remember to always use hot water while shaving to soften the beard and open pores. For the best results, shave after or during a hot shower.
With a good handle and proper technique, dip a clean, sharp blade into hot water, and using gentle pressure, shave with the grain of your beard. Notice that the hair may grow in different directions. For a closer shave, re-lather and shave gently against the grain.
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