The Art of Shaving

4 Important Steps to Elevate Your Shave

Email sent: Aug 13, 2013 1:42 pm
The Art of Shaving
A Prized Part of Your Morning Ritual
The 4 Elements of The Perfect Shave


We are passionately devoted to helping you experience The Art of Shaving through The 4 Elements of The Perfect Shave®. Each of the four elements is expertly crafted to achieve optimal shaving results.

We invite you to learn more about The 4 Elements of the Perfect Shave® below, or to visit your local store for a live demonstration.


The Art of Shaving
Pre-Shave Oil

Step 1 – Prepare

Soften the beard and provide protection by applying The Art of Shaving Pre-Shave Oil before shaving. This provides a protective barrier and improves razor glide. Remember to always use hot water while shaving to soften the beard and open pores. For the best results, shave after or during a hot shower.

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Step 2 – Lather Up!

For a close and comfortable shave, apply our alcohol-free shaving cream with a badger hair brush to lift the beard and gently exfoliate the skin. The brush also helps to create a rich, warm lather.

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Shaving Cream

Step 3 – Shave

With a good handle and proper technique, dip a clean, sharp blade into hot water, and using gentle pressure, shave with the grain of your beard. Notice that the hair may grow in different directions. For a closer shave, re-lather and shave gently against the grain.

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Step 4 – Moisturize

To revitalize and soothe the skin after shaving, rinse with cold water and pat dry. We recommend The Art of Shaving After-Shave Balm, formulated with shea butter and jojoba oil.

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After-Shave Balm
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