*Offer valid for a limited time in Ann Taylor stores and anntaylor.com. 30% discount will only be taken on full-price dress purchases only. Promotion will be applied automatically; no coupon or promotion code is needed for this offer. Weddings and Events dresses are only available online. Styles and pricing for this offer may vary between in-store and online. Taxes, shipping and handling fees, purchases of gift cards, charges for gift boxes and payment of an Ann Taylor or LOVE LOFT Card accounts are excluded from the discount. Not valid at Ann Taylor Factory stores, LOFT stores, LOFT.com, and LOFT Outlet stores, or in conjunction with any other offer or store promotion. No adjustments to prior purchases. Not valid for cash.