Audi

Inside the Rings | Audi introduces its newest innovation–piloted driving.

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Audi of America
Previous CES highlights from Audi
In this issue
  A sneak peek at the newest Audi—the all-new Audi Q3  
  Illuminating the future of lighting  
  A more connected car is on the horizon  
Turning scientific theory into scientific fact

For over 40 years, the International CES® in Las Vegas has been the proving ground for innovators and breakthrough technologies. As an automaker driven by innovation, we’ve showcased many of our emerging technologies here over the last four years. Click below to watch the video of this year’s keynote address from Audi, highlighting the newest piece of scientific theory that we’ve turned into scientific fact—piloted driving.

 
View the Audi keynote address
Previous CES highlights from Audi

Meet the all-new Audi Q3
A sneak peek at the newest Audi—
the all-new Audi Q3

The all-new 2015 Audi Q3 has a particular calling: the perfection of urban transportation. Audi answers the challenge of unforgiving city streets, snarled traffic and tight parking with elegant yet practical design, ideal performance and advanced technology in a compact crossover. Take advantage of a powerful 200-hp 2.0-liter TFSI® engine plus agile handling as you negotiate the urban labyrinth. Choose from available technologies such as MMI® navigation plus,1 Audi connect® with Google Earth,™2 and Audi side assist that orients you to surrounding traffic—all making the Q3 more than just a vehicle. It’s the Audi of urban transport.

 
Meet the all-new Audi Q3

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Illuminating the future of lighting

Audi took a historic design and added one of its most revolutionary technologies at CES. The Audi sport quattro® laserlight concept is reminiscent of the 1983 Audi sport quattro® in design, but the technology in this concept car goes far beyond its predecessor. Its laserlight headlights combine matrix LEDs outside to generate an aperture mask, while the inner element produces laser light for high-beam functionality, demonstrating once again that Audi is the leader when it comes to automotive lighting technology.

 
Learn more

What is the OAA?
A more connected car is on the horizon

The connected car was often thought to be a dream. Accessing apps, passengers surfing the Internet and remote interaction with your vehicle (locking, unlocking doors) was something that has been happening, albeit slowly. But the dream of a fully connected car is closer than ever before. Audi is one of several automakers to join the Open Automotive Alliance (OAA) in the development of optimized pathways between in-vehicle infotainment systems and current Android mobile devices. Down the line, these technologies will help developers create Android apps that enhance the driving experience. This, in addition to previously announced work on iOS platforms with Apple® devices, continues our commitment to delivering a more connected car.

 
Learn more about the alliance

Your next Audi awaits
A3 A4 A5 A6 A7 A8 allroad Q5 Q7 TT R8 S
The Audi S4-performance at a completely different level
The Audi S4—performance
at a completely different level

The Audi S4 may turn heads with the exhilarating performance of its 333-hp 3.0-liter TFSI V6 engine, but it also commands plenty of attention just from its elegant yet sporty stance and aggressively styled front.

 
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  1 MMI navigation plus depends on signals from the worldwide Global Positioning Satellite network. The vehicle’s electrical system and existing wireless and satellite technologies must be available and operating properly for the system to function. The system is designed to provide you with suggested routes in locating addresses, destinations and other points of interest. Changes in street names, construction zones, traffic flow, points of interest and other road system changes are beyond the control of Audi of America, Inc. Complete detailed mapping of lanes, roads, streets, toll roads, highways, etc., is not possible; therefore, you may encounter discrepancies between the mapping and your actual location. Please rely on your individual judgment in determining whether or not to follow a suggested MMI navigation plus route. For mapping updates, please see your Audi Dealer or call 1.800.FOR.AUDI (367.2834) for details.

2 Always pay careful attention to the road, and do not drive while distracted. The features and technologies discussed above are optional, may require an additional subscription with separate terms and conditions, and should be used only when it is safe and appropriate. The Wi-Fi® hotspot feature is intended for passenger use only.

“Audi,” “allroad,” “Audi connect,” “MMI,” “quattro,” “Singleframe” and the Singleframe grille design, “TFSI,” “Truth in Engineering,” the four rings logo and all model names are registered trademarks of AUDI AG. “Android” is a trademark of Google Inc. “Apple” is a registered trademark of Apple Inc. “Wi-Fi” is a registered trademark of the Wi-Fi Alliance. All other trademarks are the property of their respective owners. European models may be shown.

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