Inside the Rings | A star-studded U.S. premiere for the Audi A3 at the L.A. Auto Show.

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Audi of America
Audi steals the L.A. limelight
In this issue
  A new year. A new Audi.
  Debunking diesel myths
  Tuning Audi vehicles to perfection
  quattro®: the legend returns
Audi steals the L.A. limelight

The L.A. Auto Show was the backdrop for the North American introduction of the all-new Audi A3 lineup. Arriving in 2014, this dynamic family will feature three body styles, five unique engines, and seven variants, including an all-new gasoline plug-in hybrid—the A3 e‑tron,® available in early 2015. Reporters and industry leaders looked on as President of Audi of America, Scott Keogh, took to the stage and introduced the vehicles that promise to bring a new level of standard features, craftsmanship and attention to detail to the entry-level premium market, as well as previously unheard of technology and performance. Look for the A3 Sedan to be the first to market next April.

View the all-new Audi A3 Sedan
Learn more about the A3 family

  Explore the exceptional values  
A new year. A new Audi.

There is still time to get your new Audi before the ball drops. Visit your local dealer during The Season of Audi Event, and take advantage of the amazing values before January 2, 2014. Discover for yourself why Audi was named the highest quality cars on the road1 by owners surveyed by Strategic Vision.

Explore the exceptional values

  Debunking diesel myths  
Debunking diesel myths

Audi has been engineering diesel solutions for 30 years. So as the world starts to embrace diesel, it’s no surprise that Audi is leading the way. Still, there are several myths out there. To better understand diesel and its benefits, we produced a series of videos debunking the common misconceptions about diesel.

Rethink diesel

  Tuning Audi vehicles to perfection  
Tuning Audi vehicles to perfection

Outside of Europe, ABT Sportsline is not a household name. However, the world’s largest tuner of Audi vehicles is planning to change that. ABT Sportsline recently displayed their Audi AS6 Concept Sedan at the SEMA Show in Las Vegas. Based on the Audi A6 TDI,® the show vehicle was modified inside and out, with enhancements to both horsepower (286 hp) and torque (500 lb-ft).

See the AS6 Sedan
Learn more about ABT at SEMA

  quattro®: the legend returns  
quattro®: the legend returns

If you’ve yet to drive an Audi, you may not fully understand the impact the original quattro® had in 1980. It changed the way people drive on-road, off-road and on the track, and cemented Audi as the leader of all-wheel drive. Thirty years later, this impact is being honored with the Audi sport quattro® concept car we revealed in Frankfurt, Germany. Read what Dr. Ulrich Hackenberg, Audi board member in charge of Research and Development, had to say about the origin of this remarkable concept car and how it honors the original.

Read the interview

Your next Audi awaits.
A3 A4 A5 A6 A7 A8 allroad Q5 Q7 TT R8 S
  The all-new uncompromised Audi S3  
The all-new uncompromised Audi S3

This spring, the all-new Audi S3 will create a new class of vehicle by subverting class altogether. Its 290-hp 2.0-liter TFSI® engine and quattro® all-wheel drive deliver the uncompromising performance that’s worthy of any Audi, regardless of class.

Learn more

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Shown above: Luca de Meo, Member of the Board of Management, Audi AG at the L.A. Auto Show.

1 Based on 2012-2013 Strategic Vision Total Quality Index ranking on industry brands (2013 tie with Lexus), with 62,958 new vehicle buyers surveyed after 90 days of ownership.

“Audi,” “allroad,” “e‑tron,” “quattro,” “Singleframe” and the Singleframe grille design, “TFSI,” “Truth in Engineering,” the four rings logo and all model names are registered trademarks of AUDI AG. All other trademarks are the property of their respective owners. European models may be shown.

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