Salvatore Ferragamo
Salvatore Ferragamo

Viva the VIVA!

Email sent: Feb 18, 2020 8:04pm

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To celebrate the new Viva pump - Creative Director Paul Andrew’s bold new re-interpretation of the iconic Vara - a diverse group of next-gen style-setters gets together in a spirited and vibrant campaign.

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Salvatore Ferragamo
women           men
What Gives You Life?
To celebrate the new Viva pump - Creative Director Paul Andrew’s bold new re-interpretation of the iconic Vara - a diverse group of next-gen style-setters gets together in a spirited and vibrant campaign, to reflect upon what makes them feel empowered, enabled, and energized to live their best life, in resonance with ‘Viva’, the Italian word for being ‘alive’.

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