Fruit of the Loom

Introducing Lucky Looms

Email sent: Nov 6, 2013 3:11 pm


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Lucky Looms | Legitimately Lucky Underwear. Introducing Lucky Loom | Get Them Now

Here at Fruit of the Loom®, we know a lot of people have lucky underwear. So we decided to actually make some…for real. Today, we will be releasing Lucky Looms, a limited-edition series of legitimately lucky* underwear. We’ve infused luck from some of the most famous lucky places in America into 2,000 pairs of underwear, and once they're gone, they're gone.

So set your timer, ready your underwear drawers, and be one of only 2,000 people to own a pair of legitimately lucky underwear.

Good luck.

While supplies last.

*Fruit of the Loom® cannot be held responsible if luck doesn’t come your way while you’re wearing these Lucky Looms. We can just do our part to set you up for luck and help you Start Happy - the rest is up to the universe.

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