Since its introduction in 1947, Gucci’s signature Bamboo bag has been a discreet emblem of jet-set refinement. The perfect meeting of Italian style and traditional craft, its handles are still fired-turned and assembled by hand, just as they were more than sixty years ago.
Before sustainability became a movement, Gucci had Bamboo - a naturally low-impact, easily renewable material. The wood for our signature Bamboo handles comes from specially designated bamboo forests in China, far from the giant panda’s habitat. Additional care is given to how the material is harvested: taken from the root of the plant to ensure future growth and regeneration. As eco-friendly as it is elegant, bamboo is a perfect example of Gucci’s commitment to sustainability.
Chime for Change, the philanthropic movement founded by Gucci, can now count Julia Roberts as one of its curators. Roberts, who joins Chime co-founders Frida Giannini, Salma Hayek Pinault and Beyonce Knowles-Carter, and many other high-profile names, is focused on clean cooking solutions, in response to the 4 million women and children who die every year from cooking fires and harmful smoke. Her participation is just the newest note in the organization’s ever-expanding roster of curators working to advance girls’ and women’s rights. As Chime gets ready to enter its second year, Gucci and P&G Prestige announced a Commitment to Action at the recent 2013 Clinton Global Initiative. Both companies promised to combine their experience and resources to further advance the mission of Chime for Change.