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Giving Back and Looking Forward with GUCCI NOW

Email sent: Dec 22, 2013 5:10 am

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Giving Back with Gucci

As we close 2013, we’re taking stock of our commitment to corporate social responsibility. With new philanthropic initiatives, like Chime for Change, and new eco certifications, including a Gucci first: metal-free leather used in one of our Bamboo bags, we’re heading into the New Year even more motivated to accomplish our corporate mission.
More than a Bag
Here’s a gift that truly makes a difference. This holiday season, we're continuing our partnership with UNICEF by introducing the special edition Gucci UNICEF Nice tote. As versatile as it is elegant, this beauty comes with a do-gooder bonus—25 percent of the retail price of every bag purchased goes to UNICEF to support their "Schools for Africa" and "Schools for Asia" initiatives.
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A Shining Example
Holiday sparkle, with a conscience. With a certification from the Responsible Jewelry Council, a worldwide non-profit that monitors social and environmental issues throughout the jewelry industry, Gucci guarantees that its fine jewelry meets the highest possible standards in every way. Enjoy our diamonds—conflict-free.
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Charity, Rebooted
Who says women can’t code? The world’s most tech-savvy females gathered in San Francisco earlier this month for a hackathon, sponsored by Twitter and Chime for Change, Gucci’s worldwide movement for the empowerment of girls and women. The three-day event had a single mission: to develop mobile applications that help solve problems for women and girls in need. The result? Bold new technological initiatives and a strengthened sense of community.
LEARN MORE ABOUT CHIME FOR CHANGE LEARN MORE ABOUT #CHIMEHACK
Leading Lights
Kate Hudson radiated in a pale pink confection. Amy Adams shone in a golden lamé cocktail number while Gucci’s own Frida Giannini cut a stunning figure in black. They, along with Hollywood luminaries, like Leonardo DiCaprio, Michael B. Jordan and James Franco, came together for one dazzling evening during the third annual Los Angeles County Museum of Art (LACMA) Art + Film gala, presented by Gucci. Honoring Martin Scorsese and artist David Hockney, the starry night raised $4.1 million for the museum.
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Rebel Restoration
Since 2006, Gucci has partnered with Martin Scorsese’s The Film Foundation to help restore and preserve silver screen gems. The tradition continued this year, as we presented our latest project— the restoration of Nicholas Ray’s "Rebel Without a Cause." The new 4K digital restoration of the 1955 James Dean classic is the 10th film we’ve helped restore. To learn more about our other film initiatives, CLICK HERE.
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