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THE L’OCCITANE PROJECT A Commitment to Protect and Promote PDO Lavender from Haute-Provence  Lavender cultivation is threatened by a devastating disease carried by a local insect.  In the past few years, Provence has seen its lavender essential oil production reduced by half.  The French Plant Research Organization, presided over by Olivier Baussan, founder of L’OCCITANE, set up a fund to finance research programs aimed at finding solutions to halt lavender decline.  L’OCCITANE continues to contribute to t
A True Story Lavender was one of the first flowers distilled by Olivier Baussan, founder of the brand.  Known in Provence as "blue gold," this plant is an aromatic tribute to the south of France.  Since 1981, lavender producers from Haute-Provence have obtained a PDO (Protected Designation of Origin) quality label for their lavender essential oil which is the only lavender essential oil used by L’OCCITANE.
Fantastic Provence Magazine. In partnership with Arles Photography Festival L'Occitane invites Paulo Nozolino to capture the story of lavender heritage and its decline. Video Tour
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