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O News July 2013

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OAKLEY
O NEWS
July 2013
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SHOP TOUR DE FRANCE COLLECTION
One Hundred Years of the Tour

This month marks start of the 100th edition of the Tour de France. The TdF, like any activity with blinding speed and split-second maneuvers, puts overwhelming demands on vision, and seven of the top ten riders in the overall classification of 2012 put their trust in Oakley optical technology.

To honor its athletes and the TdF, Oakley has created special editions of RadarLock™, RadarLock™ XL and Half Jacket™ performance eyewear. All three models feature interchangeable lens designs that let athletes take advantage of the company's wide array of premium lens tints.

Custom accents on these frames (and the Microclear™ bag included for storage and lens cleaning) salute the colors of the French flag and the yellow of the "Maillot Jaune" leader's jersey, and the logo is laser etched at the corner of the lens. The lifestyle design in the new collection, Oakley's Tour de France 1903 Fuel Cell takes a similar approach to achieve its status as a true collectible.
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SHOP TOUR DE FRANCE COLLECTION
Technology
Switchlock™: The Technology That Changed Sunglasses Forever
Switchlock™: The Technology That Changed Sunglasses Forever
Until recently, your ability to change your sunglass or goggle lenses has been severely limited. It's hard to maintain peak performance when your equipment isn't exactly how you need it. That's why Oakley invented Switchlock Technology™: a quick and easy mechanism on select Oakley eyewear that makes the once cumbersome chore of changing lens as simple as the flip of a switch.
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Athlete Spotlight
Ryan Dungey Back on Track for Outdoor Title Defense with Tennessee Victory
Ryan Dungey Back on Track for Outdoor Title Defense with Tennessee Victory
The defending AMA Motocross Champion, Ryan Dungey claimed the overall victory at Muddy creek in Tennessee, topping fellow Oakley star Ryan Villopoto with an impressive Moto 2 win.
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Sports Highlight
Tony Stewart’s Dover Triumph Surprises NASCAR Fans
Tony Stewart’s Dover Triumph Surprises NASCAR Fans
To the surprise of many of the fans, three-time NASCAR Sprint Cup Champion, Tony Stewart, and his all-star team powered their way to victory at Dover, effectively snapping his 30-race winless streak.
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Community
Fear & Loathing In Australia
Fear & Loathing In Australia
Eric Koston. Rune Glifberg. Ryan Sheckler. Curren Caples. Oakley sent this lethal foursome to Australia with legendary skateboarder/photographer Arto Saari and what resulted was an amazing multimedia story on the trials and tribulations that come with being any one of these heralded skaters out on the road. Incorporating videos, a gallery of Arto's best images and a narrative of the weeks-long trip, we get a sense for this unique melding of talents, both in front of and behind the lens.
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Special Edition Tour de France Fuel Cell
Special Edition Tour de France Fuel Cell
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Radarlock™ Edge
Radarlock™ Edge
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SNEAK PEEK
Point. Click. Explore.
PHOTO GALLERY
July Gallery
June 2013:
A Month in Photography
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SPECIAL EDITION
Shaun White Siganture Series Polarized Garage Rock™
Shaun White Siganture Series Polarized Garage Rock™
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More News
Surprise: Martin Truex Jr. Owns Final Stretch at NASCAR Sonoma, Claims Victory
Pajon, Oakley Women Sweep Podium at UCI BMX World Cup in Papendal
"Oakley Dispatch: The Movie" – 12 Months On the Road With the Oakley Surf Team
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