This month marks start of the 100th edition of the Tour de France. The TdF, like any activity with blinding speed and split-second maneuvers, puts overwhelming demands on vision, and seven of the top ten riders in the overall classification of 2012 put their trust in Oakley optical technology.
To honor its athletes and the TdF, Oakley has created special editions of RadarLock™, RadarLock™ XL and Half Jacket™ performance eyewear. All three models feature interchangeable lens designs that let athletes take advantage of the company's wide array of premium lens tints.
Custom accents on these frames (and the Microclear™ bag included for storage and lens cleaning) salute the colors of the French flag and the yellow of the "Maillot Jaune" leader's jersey, and the logo is laser etched at the corner of the lens. The lifestyle design in the new collection, Oakley's Tour de France 1903 Fuel Cell takes a similar approach to achieve its status as a true collectible.
Until recently, your ability to change your sunglass or goggle lenses has been severely limited. It's hard to maintain peak performance when your equipment isn't exactly how you need it. That's why Oakley invented Switchlock Technology™: a quick and easy mechanism on select Oakley eyewear that makes the once cumbersome chore of changing lens as simple as the flip of a switch.
British brother and sister duo, Rachel and Gee Atherton swept up Mountain Bike World Cup Downhill wins at both Fort William in Scotland and Val di Sole in Italy. Oakley men also swept the podium in Val di Sole.
Belgium's Frederik Van Lierde and America's Mary Beth Ellis both secured the victories at the 2013 Ironman France. And what that is impressive in it's own right, they both did so by setting new course records in Nice.
Eric Koston. Rune Glifberg. Ryan Sheckler. Curren Caples. Oakley sent this lethal foursome to Australia with legendary skateboarder/photographer Arto Saari and what resulted was an amazing multimedia story on the trials and tribulations that come with being any one of these heralded skaters out on the road. Incorporating videos, a gallery of Arto's best images and a narrative of the weeks-long trip, we get a sense for this unique melding of talents, both in front of and behind the lens.