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Prada Linea Rossa SS22
Multi-function is key to the Prada Linea Rossa Spring Summer 2022 collection, featuring fabrics engineered to breathe yet repel water, to cool or warm, to adapt and live. The subdued palette offsets a constant reiteration of the signature Linea Rossa latex stamp: a mark of belonging, a badge of meaning that unites all wearers.
Photographed by Johnny Dufort, the campaign captures the collection in a hyper speed rapid-fire motion with blurs of movement underscoring the streamlined shapes and slick, technologically advanced fabrics - a hallmark of Prada Linea Rossa from its inception.
In Dufort’s imagery and an accompanying film shot by director Albert Moya, four figures are caught in a game of futuristic table tennis during an intricate choreography. Fusing physical experience and digital effects another game is played between our present and our future.
