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RETHINK REALITY: PRADA CANDY

Email sent: Oct 27, 2021 7:37pm
Born from a glitch, Candy is ethereal

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RETHINK REALITY

In a shocking pink overdose of luxury, Prada Candy reveals a unique facet of Prada femininity, intrinsically linked to Prada’s DNA of curiosity, avant-garde and eccentricity. Prada Candy is an invitation to new possibilities to play and question convention, a call to rethink reality with fragrances that defy expectations and embrace pure creativity.

PRADA CANDY FILM CAMPAIGN

Inspired by the native world of TikTok, a series of shorts directed by Nicolas Winding Refn and captured by photographer Valentin Herfray portray a physical fragrance, Prada Candy, encountering a virtual muse, Candy. As her own reality glitches, she begins to perceive another, expanding her existence through the power of technology. Free of constraints, her curiosity grows and new creative perspectives are opened - and with them an invitation to Rethink Reality.

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