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The Symbole

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A new type of logo, a new concept of an emblem

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The Symbole
A new type of logo, a new 
concept of an emblem.
The Symbole bag is inspired by Prada’s iconic Triangle, reinvented into a luxurious jacquard. Geometric, modern, and multi-faceted, it is a wordless assertion of Prada’s unmistakable persona.
A triptych in its conception, the campaign starring Hunter Schafer, is created by three of contemporary art’s modern masters: Catherine Opie, Thomas Ruff, and Carrie Mae Weems.

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