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Stella Mccartney
US · stellamccartney.com

Introducing the S-Wave: A symbol of our values

Embodying our ever-evolving commitments to circularity and conscious leadership

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Embodying our ever-evolving commitments to circularity and conscious leadership
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The S-Wave
More than a monogram, the S-Wave is a Stella symbol signalling our new heritage – personifying long-time brand codes, while speaking to our future.

Inspired by DNA strings, soundwaves and nature's sacred geometries, the S-Wave evolves as a connective visual thread across vegan accessories and ready-to-wear.
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