Not New To This

Email sent: Jan 20, 2014 8:53 pm
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Monday January 20th, 2014 - Costa Mesa, CA: Episode 3 is Up!!! The Making of True To This: Episode 3 'Not New To This', takes us deeper into the never ending journey of the stone and the beckoning of the inner voice. Explore the fringes of the Veeco Film Productions library with Volcom team riders past and present. Featuring: Chet Thomas, Jamie Lynn, Caswell Berry, Terje Haakonsen, Dustin Dollin and Mitch Coleborn. (watch it now!)

When Volcom was founded in 1991, it was the first company to combine surfing, skateboarding and snowboarding under one brand, from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today... Coming March 2014! (watch the trailer!)

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