It's Not You, It's We

Email sent: Dec 16, 2013 9:02 am
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Monday December 16th, 2013 - Costa Mesa, CA: Episode 2 is Live!!! In this episode of "The Making of True To This", legends divulge the secret of the stone in a fast-paced road trip down memory lane. Geoff Rowley, Dustin Dollin, Terje Haakonsen, Gaven Beschen and Richard Woolcott tell the tales of art films gone wrong and why your 'out' if you only think about yourself. (watch it now!)

When Volcom was founded in 1991, it was the first company to combine surfing, skateboarding and snowboarding under one brand, from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today... Coming March 2014! (watch the trailer!)

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