Who What Wear

Editor's Picks: Shop Covetable Pieces at The Cools and Discover What's Next in Fashion -- Dedicated Email

Email sent: Aug 15, 2013 10:54 am

Who What Wear
1 Introducing The Cools 1

Introducing The Cools

Imagine you have a friend who's a curator of all things cool, the kind of person who keeps you up to date on fashion-forward labels and what's new. Now imagine that friend exists, except in the form of an online social marketplace that brings you a curated selection of brands. Good news: it does!

Meet The Cools, an e-commerce marketplace that scouts discerning designers and labels-there's 300 and counting at the moment-from all over the world. Not only can you discover new brands and shop your favorite pieces, you can also follow tastemakers, bloggers, and members of The Cools community. (Just think of it as an entire posse of friends with incredibly refined sensibilities!) To get you started, we picked our favorite finds on the site, so check them out and visit The Cools to shop even more.

Baron Oh La Belle Dress ($605)
There's something both ladylike (an elegant silhouette and frilled hemline) and incredibly modern (an intriguing digital floral print) about this dress. Complete the look with ankle-strap heels at your next cocktail soiree.

Luv AJ Crystal Cross Necklace ($165)
This chunky chain necklace is an easy way to work some color into your repertoire. Pair it with an understated sweater for maximum impact!

Grey Ant Rummy Sunglasses ($270)
Slipping on these quirky round frames will instantly transform a basic outfit. Wear them to elevate an off-duty t-shirt and jeans combo.

Mawi Crystal Heart Earrings ($344)
Dangling rose gold spikes add a little edge to these sparkling baubles. Teamed with a silky top and leather pants, they're the perfect add-on for an after-hours event.

Jack Henry New York Liberty Shorts ($165)
These floral, high-waisted shorts are practically begging for an end-of-summer music festival. Style them with an easy tank top and suede ankle boots.

Modern Vice Jett Spring Boots ($325) in Violet
Two reasons why these boots are must-haves: bloggers Natalie and Dylana Suarez collaborated with Modern Vice to create them, and wearing the shoes injects any outfit with an edgy, rock 'n' roll vibe.

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