Hi -,
Last week at Affiliate Summit West (ASW) and Creator Economy Live (CEL), we gathered some insights and trends that are shaping the future of partnership marketing. If you couldn't join us, here's a synopsis of the key discussions and panels where our AP experts made their mark:
- Strategic Partnerships Drive Results: AP Chief Client and Operations Officer, Sarah Dayes, joined a panel with Sertify and a shared client, to discuss the transformative power of strategic partnerships. The session highlighted that brands investing in intentional, well-crafted partnerships are reaping the benefits. These include notable upticks in program performance metrics such as sales activations, open and engagement rates, and monthly average sales. It's clear that strategic partnerships are not just beneficial; they're essential.
- The Convergence of Influencer and Affiliate Continues: Jon Claydon, AP Chief Development Officer, moderated two panels on influencer marketing. The core insight is that we're seeing a continued convergence of the affiliate and influencer industries, especially with macro trends encouraging brands to harness both for higher ROI across all marketing channels. This means that the influencer space is evolving to being recognized as a revenue-driving customer acquisition channel that is increasingly being integrated into brands’ affiliate channels.
- Brand to Brand Partnerships Unlock Mutual Growth: Michelle Morgan, Senior Director, Publisher Development at AP, joined a panel that shed light on the benefits of brand partnerships (also known as brand to brand). These collaborative partnerships are driving win-win outcomes! They boost customer retention by introducing them to aligned brands and special offers like free trials or coupons. It’s a strategic move, especially through the affiliate channel, which allows for creative, low-risk, and performance-based partnerships.
For more insights that are expected to shape 2024, make sure to download our newest trends report, Charting the Course for Proactive Partnership Marketing in 2024, curated exclusively by AP for our subscribers.
These insights are just the beginning. Embracing these trends can unlock a new potential for your brand. Let's connect to explore how you can integrate these insights into your 2024 growth strategy.
