ADAY

Hooked on a feeling

Email sent: Oct 4, 2018 1:46 pm

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We wanted to simplify our wardrobes, so we set out to create a new standard for clothing that lets us do more with less. And, we do it in a way that is conscious. To us, that means our clothing is technical We work with engineers around the world to find and create technologically advanced fabrics, each inspired by our favorite silks and other classic fabrics and chosen for their superhero powers (from thermo-regulation to wrinkle release). We hand-pick every factory for their innovative perspective and technology expertise, so we can use world-class construction techniques for longer lasting garments and to get the details just right. Our mission is to create clothing of our future. seasonless We’re inspired by these staples in our wardrobe — the pieces that just work, whatever the weather or occasion. Instead of buying another piece when the temperature changes, we’ve reinvented these staples to be more beautiful and versatile than ever before. sustainable We want to change the way people shop. We believe owning truly versatile clothing means you can buy fewer things, because each piece enables you to do much more. We feel passionate about creating pieces we’ll keep and wear season after season.

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