We didn't know what to get our moms either...

Email sent: Apr 30, 2019 3:15 pm

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Hey , 
This Mother's Day, we wanted to take a moment to thank moms for all they do. And that's a lot. A lot a lot. So whether you're a new mom, a seasoned vet, a mom to be, or a plant mom, we've got you covered. Here are our picks for gifting moms what they really want this Mother's Day: 
The Brakes On Leggings, for when your hands are full with bags (baby bag, groceries, Rent the Runway, clothing donations, carry-on + 3 personal items), it's nap time and you need things at your fingertips. The side pocket is big enough for phones, credit cards, passports and keys and the higher waist hugs in just the right way. 
The Waste Nothing Jacket (or it's long-sleeved partner the Waste Not Jacket), for an easy and versatile jacket that classes up any outfit, is super soft to the touch, and ensures maximum comfort (and mobility for chasing little ones!). It doesn't hurt that it's reversible as an oversized tee, and that each jacket saves 41 water bottles from a landfill. (Let's celebrate Mother Earth, too.) 
The Monday Uniform, for when you really feel like Sunday but need to look like Monday. And because both pieces are machine washable, sticky fingers or muddy paws won't stop you from looking great. (#dogmomsaremomstoo)
So, whichever mom you're thinking of this May 12, we're here to help celebrate all she does. Curious about fit, fabrics, or anything else? Just hit reply. We'd love to help you choose the perfect gift.

Jessica, ADAY Concierge

P.S. Check out Millie, our Lead Designer, and her mom celebrating Mother's Day 2018 below.

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We wanted to simplify our wardrobes, so we set out to create a new standard for clothing that lets us do more with less. And, we do it in a way that is conscious. To us, that means our clothing is technical We work with engineers around the world to find and create technologically advanced fabrics, each inspired by our favorite silks and other classic fabrics and chosen for their superhero powers (from thermo-regulation to wrinkle release). We hand-pick every factory for their innovative perspective and technology expertise, so we can use world-class construction techniques for longer lasting garments and to get the details just right. Our mission is to create clothing of our future. seasonless We’re inspired by these staples in our wardrobe — the pieces that just work, whatever the weather or occasion. Instead of buying another piece when the temperature changes, we’ve reinvented these staples to be more beautiful and versatile than ever before. sustainable We want to change the way people shop. We believe owning truly versatile clothing means you can buy fewer things, because each piece enables you to do much more. We feel passionate about creating pieces we’ll keep and wear season after season.

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