Jul 13, 2019 2:02 pm
Shop the brights sale edit for a fix of hot hues and candy colours
Jul 11, 2019 9:04 am
Final reductions added to the site
Jul 8, 2019 3:03 pm
Swimwear to be seen in up to 70% off
Jul 6, 2019 4:01 am
Feeling wild and dangerous?
Jul 4, 2019 7:01 am
Up to 70% off markdowns added to the sale
Jul 1, 2019 1:31 pm
Your knicker drawer never looked so good!
Jun 29, 2019 4:02 am
From romantic to racy: Sale Bras Edit
Jun 27, 2019 5:46 am
How low can we go? Shop up to 60% off with further reductions
Jun 24, 2019 1:36 pm
Indulge your love of lace now up to 50% off
Jun 22, 2019 1:02 pm
Things are hotting up: shop swimwear up to 50% off
Jun 20, 2019 8:04 am
New styles added: more irresistible reasons to shop the sale
Jun 17, 2019 2:17 pm
Decisions, decisions. With up to 50% off sale items, you’re spoiled for choice!
Jun 15, 2019 1:02 pm
All things dark and decadent up to 50% off
Jun 13, 2019 5:19 am
Take it off: up to 50% sale starts now
Jun 10, 2019 1:36 pm
Calling all brides-to-be!
Jun 8, 2019 1:49 pm
Have we met?
Jun 6, 2019 1:39 pm
Your suitcase essentials
Jun 3, 2019 1:29 pm
Summer seduction 101
Jun 1, 2019 12:05 pm
Meet the Swim Agent
May 30, 2019 1:39 pm
Made for each other
May 28, 2019 1:50 pm
Ibiza nights
May 25, 2019 1:15 pm
Hot Topic
May 22, 2019 1:48 pm
We're on tour!
May 20, 2019 2:12 pm
Enough to make you blush?
May 13, 2019 1:23 pm
AP's Five a Day
May 11, 2019 1:03 pm
( Unapologetically sexy )
May 9, 2019 1:49 pm
Legs out
May 6, 2019 1:10 pm
Be iconic
May 2, 2019 2:22 pm
From beach to club
Apr 29, 2019 2:10 pm
The hot list
Apr 27, 2019 12:09 pm
Nothing's as pleasurable as this...
Apr 24, 2019 1:06 pm
Hi there, Hinda
Apr 22, 2019 1:06 pm
WOW
Apr 20, 2019 1:04 pm
* N U D E S *
Apr 18, 2019 1:22 pm
I love your dress, where’s it from?
Apr 15, 2019 11:19 am
The Pleasure Patrol has arrived
Apr 13, 2019 12:49 pm
Your booking confirmation
Apr 11, 2019 12:38 pm
(( Lace up ))
Apr 8, 2019 11:01 am
Your new #1s
Apr 6, 2019 9:01 am
Free yourself \\ NEW pieces have arrived
Apr 4, 2019 1:11 pm
Bust our moves
Apr 1, 2019 5:52 am
Time to pounce - only 24 hrs left to shop the sale!
Mar 30, 2019 5:10 am
The crème de la crème
Mar 28, 2019 6:38 am
Psst! Our naughty secret’s out
Mar 25, 2019 12:33 pm
Feel the rhythm of AP
Mar 23, 2019 10:45 am
Go for a dip >>
Mar 21, 2019 11:02 am
The ins and outs of AP modelling
Mar 19, 2019 11:45 am
From the *bottom* of our hearts...
Mar 16, 2019 10:30 am
** Do things YOUR way **
Mar 14, 2019 10:01 am
Bold, bright and beautiful
Mar 12, 2019 2:18 pm
See-through & *VERY* sexy
Mar 10, 2019 2:17 pm
* Dance dirty *
Mar 8, 2019 1:17 pm
Be sexy | Be powerful
Mar 7, 2019 9:05 am
Made for movement
Mar 3, 2019 10:01 am
Queen of the pool
Mar 1, 2019 6:45 am
Feel. The. Beat.
Feb 26, 2019 11:03 am
Lace yourself
Feb 24, 2019 9:02 am
Complements * you *
Feb 22, 2019 7:31 am
Incoming: new-season styles
Feb 20, 2019 3:15 pm
Risqué Business
Feb 17, 2019 2:14 pm
( Erotic ensembles )
Feb 14, 2019 2:43 pm
Have a very special Valentine's Day
Feb 13, 2019 7:39 am
[ A N T I C I P A T I O N ]
Feb 12, 2019 8:33 am
You're enough
Feb 11, 2019 3:12 pm
Totally timeless
Feb 8, 2019 2:13 pm
It's a date
Feb 6, 2019 8:14 am
~ Pretty in pink ~
Feb 4, 2019 2:34 pm
To me: thank you.
Feb 3, 2019 7:43 am
Allurement is the ultimate gift
Feb 1, 2019 2:17 pm
* N O I R * L I N G E R I E *
Jan 30, 2019 3:40 pm
Romantic and oh so naughty
Jan 28, 2019 1:42 pm
You are perfect as you are
Jan 27, 2019 8:43 am
Pack this (and only this)
Jan 25, 2019 2:42 pm
Devilishly red
Jan 24, 2019 9:46 am
Loving words from Charli Howard
Jan 21, 2019 11:02 am
[Ending soon] - our salacious sale
Jan 19, 2019 6:03 am
AP's (iconic) classics
Jan 17, 2019 6:03 am
These are the FINAL reductions
Jan 14, 2019 1:17 pm
We saved the best till last...
Jan 12, 2019 6:31 am
Our latest luxuries are just a click away…
Jan 10, 2019 5:32 am
Make sure you have a look at our sale with up to 50% off
Jan 7, 2019 10:17 am
For you: S A L E
Jan 5, 2019 4:02 am
These may get you into trouble...
Jan 3, 2019 6:03 am
Scoop it up - new sale lines added
Dec 31, 2018 5:03 am
We're revealing even ~ more ~ in our sheer sale
Dec 29, 2018 4:00 am
Did someone say up to 50% off?
Dec 27, 2018 4:02 am
Feast your eyes on these prices...
Dec 25, 2018 10:31 am
A day for celebration | * Merry Christmas from AP *
Dec 24, 2018 8:03 am
A sale you will not want to miss...
Dec 22, 2018 2:01 pm
The pleasure starts * here *
Dec 21, 2018 7:09 am
You really don't have long...
Dec 19, 2018 11:16 am
Sometimes it's nice to be naughty...
Dec 17, 2018 11:48 am
These go perfectly with champagne
Dec 15, 2018 10:01 am
For maximum impact: head-turning looks
Dec 13, 2018 10:32 am
Bedroom e y e s only
Dec 10, 2018 11:15 am
Santa Baby, how about these top picks for gifts...?
Dec 8, 2018 10:30 am
Red is our favourite colour
Dec 6, 2018 2:12 pm
((These are exceptional))
Dec 3, 2018 1:43 pm
This is just the right size...
Dec 1, 2018 1:39 pm
Your winter lingerie has arrived
Nov 29, 2018 1:44 pm
*Brrrrrr*
Nov 26, 2018 7:32 am
Oh so tempting... 50% off*
Nov 24, 2018 10:22 am
{ The sale continues: let us tempt you with 50% off }
Nov 23, 2018 7:51 am
Black Friday Sale!
Nov 22, 2018 2:48 pm
Sultry & show-stopping attire
Nov 19, 2018 2:28 pm
** Christmas is coming **
Nov 17, 2018 1:13 pm
This is a bit cheeky...
Nov 16, 2018 7:44 am
{{Opulence is key}}
Nov 12, 2018 2:26 pm
Christmas: completed.
Nov 10, 2018 1:15 pm
Delightfully dark
Nov 8, 2018 2:11 pm
Have you met Anna?
Nov 5, 2018 2:00 pm
You've G O T this
Nov 3, 2018 2:13 pm
Exude class
Nov 1, 2018 3:00 pm
Dot... dot... dot...
Oct 29, 2018 3:46 pm
Go darker
Oct 27, 2018 1:16 pm
You're a wicked temptress
Oct 25, 2018 1:46 pm
Lingerie for the darkest of nights
Oct 22, 2018 4:07 pm
Be bad... Satisfy your needs
Oct 20, 2018 3:13 pm
The new girls have arrived.
Oct 18, 2018 4:34 pm
Breaking news: we've found your shoes.