We launched our first edition American Trench boxer briefs around this time last year. For the most part, they've been a hit. Underwear has been an exciting new frontier for A.T., and along the way we learned from many of our customers that finding well done, made in the U.S.A. underwear is no small task.
We heard back from a bunch of customers that the hand feel was next level, but the elastic in the waist-band came undone over time. We also had a lot of people say they'd like to see colors beyond Navy and Merlot.
We took the feedback and ran back to the cutting room. The big change: the custom elastic in these briefs will stay sturdy through wear and wash. We now also offer Evergreen, Black and Grey, in addition to the original two colors.
We're stoked to launch these new briefs, but we figured we'd let the product do the rest of the talking: The first 50 customers who subscribe to a Boxer-Brief subscription package will get their first pair FREE with the code FIRSTFREE.
TLDR: Subscribe today and receive a pair of the best underwear made in the States for free with the code FIRSTFREE.
We're stoked to launch these new briefs, but we figured we'd let the product do the rest of the talking: The first 50 customers who subscribe to a Boxer-Brief subscription package will get their first pair FREE with the code FIRSTFREE.
TLDR: Subscribe today and receive a pair of the best underwear made in the States for free with the code FIRSTFREE.