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Why You Need a Referral Program - AI Digital Marketing
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Why You Need a Referral Program - AI Digital Marketing
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Have you been running ads and not getting the results you want? Need more customers but aren’t sure how to find them? Let’s talk about one of the best ways to get more customers in today’s post-pandemic, highly digital world: Referral Marketing What is referral marketing? Referral Marketing is leveraging referrals, ......
Digital Marketing
Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, ......
53 - Today, all your marketing communications need to be “relationship-first” – when you nurture relationships with your customers by providing to-die-for-experiences and sharing stories, rather than just selling run-of-the-mill products. In this episode, we interview a guest who can help you do exactly that – Ashley DeLuca, an Email Marketing ......
Modern social media managers need to understand the value of a good digital marketing strategy. There is a time and place for traditional marketing; however, the future completely belongs to digital....
For years now, Google Ads (Google AdWords) has been at the forefront of digital advertising. A continuously evolving ad serving technology platform - which has been responsible for the growth of ......
Almost one week ago, Sangram Vajre, co-founder of Terminus and host of the #FlipMyFunnel podcast, posed a very simple question: “What’s the one most important metric in marketing?” He received over 160 responses and counting, and there was a big consensus behind revenue. Other answers included “connection ......
Many factors impact the creation of an effective digital marketing campaign, so it’s important for everyone involved to be on the same page. However, there some that marketers may not always consider ......

Today is the last day to purchase MozCon Virtual 2021 tickets! As a sneak preview of the amazing content you can expect to see, please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can measure and improve your ......
Discover the dangers of routinely pausing underperforming Google Ads campaigns and sinking all your budget into top performers only. Here’s a common scenario: You create several Google Ads ......
Content Marketing
Content marketing is a way of providing your potential customers with informative content to questions they seek, with the purpose of meeting a need....
In this week’s episode of Top of the Funnel, Natasha Puri, Content Marketing Lead at Pepper Content interviews SEO expert and Senior Marketing Research Manager of Semrush, Fernando Angulo ......

The post How to Increase Your Email List Subscriptions appeared first on ProBlogger. This post is based on episode 68 of the ProBlogger podcast. Note: This article contains affiliate links, which means that if you purchase anything via my link I may earn a small commission at no cost to ......
Walt Disney once said, “We keep moving forward, opening up new doors and doing new things, because we're curious … and curiosity keeps leading us down new paths." What would The Walt Disney Co. be ......
Find out how important video marketing is for business. Learn about various branding videos and get the handiest video marketing tips....
Instead, here are five reasons you should start generating content on your own company blog as soon as you can: I know that social media gets all the hype nowadays and no one is talking about search ......
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SEO
In this article, we’ll walk you through a selection of FAQ examples and provide different FAQ templates to get you started, so you can create a great FAQ experience for your audience....
Strong CTAs can inspire your audience to engage with your content and services. We share a few best practices for creating your own CTAs....
Search Engine Optimization (SEO) is depicted as a technique or strategy that includes utilizing specific keywords, making a decent user experience, or building joins that can assist your website with ......
Search engine optimization is the process of improving your online presence in a manner that can grant more exposure, increased user traffic, and better-qualified clients....
Meta descriptions can still be important – but they aren’t always. Now, not all webpages need to have one. Here's what you need to know. The post When ( When Not) to Write Meta Descriptions appeared first on Search Engine Journal....
Apply these 7 basic SEO tips to provide a solid foundation that contributes to your website's organic traffic generation for higher quality leads and more sales ......

Last updated on July 17, 2021. Is your site experiencing a traffic loss? Are you wondering if it’s because of the Google algorithm update? If your answer is YES, then this is the guide just for you. Google has recently been very fruitful when it comes to ......
Content optimization is key to help you achieve the goal of every content piece. Learn how to optimize your content for SEO, backlinks, and conversions in 2021....
Companies can always find ways to re-engage their prospects through remarketing. Here are 14 ways you can leverage Facebook to do this. The post 14 Facebook Remarketing Strategies to Test appeared first on Search Engine Journal....
To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. In this article, you‘ll find 30+ essential content metrics and learn how you can capture and interpret them....
When talking about content marketing, you’re going to hear people stress “quality over quantity” like a broken record. This is entirely due to the fact that so many businesses focus exclusively on quantity, rushing to put out a ton of SEO blog posts that end up being poor quality and ......
Social Media
YouTube is undoubtedly the biggest video-sharing network worldwide. As a content creator, this makes it the biggest platform for publishing videos that will attract a global audience. However, this also means having to stand out from the millions of content creators using this platform. The easiest way to do this ......

Customer service metrics enable companies to track their support efforts in an on-demand, multi-platform world. While call centers aren’t yet a relic of the past, the days when customer service was only offered by phone or over a counter are long behind us. Customers expect to receive support wherever they ......

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Of course, we’re not talking about popping the big Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook ......
A handy overview of a range of email marketing stats and insights which can help to improve your process....
We all know how exciting it is to finally get to own a website and the tons of future uncertainties that behold the progress of the website. Probably, you’ve been appointed to oversee the Search Engine Optimisation of the website and it seems as if the whole ......

Now’s the time to brush up on your Facebook best practices. That’s because recent statistics highlight just how valuable the platform is for businesses today. Consider that two-thirds of Facebook’s 2+ billion users interact with business Pages every week. From product research to customer service and beyond, growing a Facebook ......
The scope of social media marketing in India is immense and rapidly increasing further. These platforms provide an excellent way to engage with prospects, raise brand awareness and boost sales....
Whether it’s through micro influencers, customer advocates or celebrity endorsers, user-generated content (also known as UGC) is the bread and butter of marketing on social media. And it shouldn’t be a surprise. It’s an effective form of engagement because it’s a two-way street—brands get connected with fans organically showing off ......

Gone are the days of single-channel marketing. Instead, marketers now have access to multiple contact points across various channels. And customers expect businesses to use all of them to offer the best experience. SMS marketing can be an effective complement to social marketing, allowing you to reach customers—and potential customers—in ......
Email Marketing

Christina Jandali is a confidence-boosting, cash-creating Business Growth Strategist who helps coaches and course creators build a raving fan base and producing scalable profits through Facebook groups marketing. And today she shares her best tips on using a Facebook group to build your email list, so you ......
It’s also highly measurable, allowing you to optimize and fine-tune your campaigns to drive ROI that outperforms all other marketing channels. Many businesses put very little effort into their email ......

You've abandoned your subscribers. You sent them the freebie they signed up for or the product they bought, but you haven't emailed them in ages. They've forgotten about you. So how do you reactivate an email list? How do you go back to emailing your poor abandoned subscribers and keep ......
Your email marketing must come with a big bang; it must click, it must resound, and most importantly, it must get to your subscribers. Email marketing is still the surest way to ensure that you are ......
We often underestimate email as a marketing tool. But in surveys of businesses across the world, email marketing is consistently ranked among the most cost-effective communication tools....
Lead Generation
A questionnaire allows you, the marketer, to understand a potential lead’s needs and determine if you can help....

Email servers tend to be very picky when deciding on which emails to deliver. They’re not mean by any chance. They’re just flooded with millions of spam emails every single day and would rather filter out a few legitimate emails here and there than let a big phishing wave right ......

In the era of instant messaging, emails still cover a significant portion of professional communication. Writing well-crafted professional emails is a prerequisite for business interaction and conversation. Apart from a formal tone and language—many other things need to be considered while writing emails. These can be sent to other companies, ......
Entrepreneur
The workforce is changing, from adding more remote jobs to changing how employees are evaluated. If you want to keep up, you need to understand the relevant trends. Below, read insights from members of the online small business community to help you manage your own team. Use These Tools to ......
If you are a small business looking to get a corporate client, 2021 might be the year. According to Win Corporate Clients: The Real Deal 2021, for the first time in nearly three decades, companies are re-thinking, re-imagining, and re-engineering every single aspect of how they do business. This means ......
Robert Steere of Good Financial Cents tells you how to set financial goals for your small business Episode 286: How to Set Financial Goals for Your Small Business by Robert Steere with Good Financial Cents on Strategic Planning Jeff Rose, CFP® is a Certified Financial Planner™, founder of Good Financial ......
James Altucher shares the secret to doing what you love. Episode 292: The Secret To Doing What You Love by James Altucher on Achieving Your Professional Dreams James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded more than 20 companies and ......
Jan Koch of EOFire reminds you of why you are good enough to succeed. Episode 285: Why You ARE Good Enough to Succeed by Jan Koch with EOFire on Self Empowerment John Lee Dumas is the founder and host of Entrepreneurs On Fire, an award winning podcast where he interviews ......


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