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[New post] Mozilla Says Googles New Ad TechFLoCDoesnt Protect User Privacy

Email sent: Jun 11, 2021 10:14am
Ravie Lakshmanan posted: "Google's upcoming plans to replace third-party cookies with a less invasive ad targeted mechanism have a number of issues that could defeat its privacy objectives and allow for significant linkability of user behavior, possibly even identifying individual"

New post on AZGAD WEBSITE SECURITY BLOG

Mozilla Says Google’s New Ad Tech—FLoC—Doesn’t Protect User Privacy

by Ravie Lakshmanan

Google's upcoming plans to replace third-party cookies with a less invasive ad targeted mechanism have a number of issues that could defeat its privacy objectives and allow for significant linkability of user behavior, possibly even identifying individual users.
"FLoC is premised on a compelling idea: enable ad targeting without exposing users to risk," said Eric Rescorla, author of TLS standard

Ravie Lakshmanan | June 11, 2021 at 5:14 pm | URL: https://wp.me/p7Gzck-3hZ

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