FR · artefact.com

SEPTEMBER | Expansion ambitions with Ardian | School of Data Launch with VIVADATA | New nominations at Artefact APAC and MENA, etc...


This email was sent

Is this your brand on Milled? Claim it.

ARTEFACT DATA DIGEST | SEPTEMBER 2021

This new season ushers in exciting developments here at Artefact. With our CEO's ambition with Ardian, an impressive e-Retail upskilling programme with Pierre Fabre, and the foundation of the Artefact School of Data, we are proud to share these key advancements. 

We also share our insights on using machine learning to predict retail sales, how to keep ethics at the heart of Data Science projects, and best practices for scaling AI projects with a holistic approach.
 
Enjoy reading,
The Artefact Team

Our co-CEO's ambition with Ardian: A tremendous opportunity for Artefact to become a world leader in Data & Digital Transformation
The ongoing negotiations between Artefact and world-leading private investment house, Ardian, which could result in Ardian purchasing all of Artefact's shares and delisting Artefact, would make our plans for growth much more solid, constructive and long-term! 


READ HERE
Artefact launches Artefact School of Data
​​​​Artefact has acquired VIVADATA, a French pioneer in data science training, to found the Artefact School of Data. Although data science has become a competitive advantage and a significant challenge for companies, the market remains short of experts. Our first bootcamp starts on October 11th in Paris.  

READ HERE

 

ARTEFACT DATA & DIGITAL EXPERTS' INSIGHTS

From marketing personas to media activation: from theory to reality, reconciliation can't be improvised

Reconciliation between theory and reality, or between persona types and their effective targeting via media activation tools, can pose serious issues and lead to a loss of media investment profitability. Thomas Quélin, VP Digital Marketing, in charge of the Digital Activation BU, Artefact, describes how to overcome these issues by employing a combination of strategy and operations. 

READ MORE
AI Requires a Holistic Framework and Scalable Projects

AI has the potential to drive change in almost every industry. There are big incentives for organizations to start their AI journey now; there is also the risk that if they don't, playing catch up will be difficult. Ghadi Hobeika, Managing Partner at Artefact USA, explores the delicate balance between carefully but quickly implementing AI, avoiding risks while staying ahead of the curve.

READ MORE
The $2 Trillion Club: how Data x Services are leading to skyrocketing growth in company valuations

Recently, Microsoft joined Apple as the second listed US company as a member of the very select $2 trillion club. The fact that US tech giants are dominating the world is not news, but the pace at which they're crossing significant valuation milestones is. Ghadi Hobeika, Managing Partner at Artefact USA, analyzes the speed and ramifications of US tech giants' skyrocketing growth.

READ MORE
Demand forecasting: Using machine learning to predict retail sales

Pascal Coggia, UK Managing Director & Partner at Artefact, and Jérôme Petit, Data-Driven Strategy Partner at Artefact, discuss how machine learning has now evolved to the stage that it can provide accurate predictive models using different signals based on how they influence purchases, and what this means for retailers. 

READ MORE
 

NEW CLIENT CASES 
(all our client cases are available on our website)

PIERRE FABRE GROUP: Accelerating online growth with a global e-Retail upselling programme

After performing an e-Retail audit, Artefact launched an upskilling programme composed of eLearning modules, bootcamp sessions, and one-to-one coaching to approximately 600 Pierre Fabre Group employees in 27 markets. 
​​​​
READ MORE

ARTEFACT CORPORATE NEWS

James Kaye joins Artefact MENA as VP of Digital Marketing, based in Dubai
Artefact MENA announces the hiring of James Kaye as VP of Digital Marketing. James will be based in Dubai at Artefact’s headquarters in the region.
​​​​​

READ MORE

Edouard de Mézerac, new integrated leadership of Artefact China and Asia
Celebrated industry leader, Edouard de Mézerac, Managing Partner of Artefact Asia expands his leadership to take charge of the entire business in the region, covering 150 employees throughout China (Shanghai and Hong Kong), Singapore and Malaysia
.

READ MORE

Artefact APEC Celebrates Three Key Wins
Artefact Asia took home two Silver Awards at the Top Digital Awards 2021 for:
1. Business Intelligence – Data and Marketing Case (Henkel Adhesives - B2B)
2. Creative Short Video (METRO Commerce Group)

READ MORE 

Artefact China won the AI World Innovation Challenge (AIWIN) Prize
READ MORE

 

ARTEFACT WEBINARS & EVENTS AROUND THE WORLD

Tues 21 September | 16:10-16:35 (UTC+2)
Groupe BPCE x Google x Artefact France
From data management optimization to AI industrialisation
Speakers (*In French*):
Frédéric Burtz, SVP Digital Technology and Business Development, GROUPE BPCE; Alexandra Syrovatski, Head of Financial Services, Google Cloud; Fabrice Henry, Managing Partner, Artefact France

REGISTER HERE
 
Artefact is a next-generation data services company, specialising in data consulting and data-driven digital marketing. We're dedicated to transforming data into business impact.

13 Countries | +300 Clients | +800 Employees
 
 
 
 
 
 
 
 
 
DATA CONSULTING | DATA MARKETING | DIGITAL ACTIVATION
Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list. 
View this email in your browser
www.artefact.com
Copyright © 2021 Artefact
 
Are you sure?

Lists help you organize the brands that you care about. Your lists are private to you.