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Meet the new Circular Design Collection

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Also, get 20% off ALMOST EVERYTHING, right now! • Discover fashion online at ASOS •
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Use code: SUMMER

Ends Thursday 8am*

Just spend £20.
Retro vibes meet Circular Design
Get into the new Circular Design Collection at ASOS. In a nutshell, Circular Design is all about reducing, reusing and recycling, so you're defo in for a treat. Retro styles, perfect for summer, made from innovative, recycled and renewable materials. Count us IN!
Psst! ICYDK, as well as featuring our fave trends of the season, all the items in the Circular Design Collection are designed to meet three circular-fashion vision points.
This means we've included clothes that are made from safe and recycled or renewable materials; clothes that are able to be worn more (hello, versatility!); and clothes that are made to be made again. Sounds sweet, right?
Groovy prints are a big part of the collection and many of the pieces have been designed using digital 3D technology that helps minimise waste during the design process. Result!
And if you want to update your denim collection with Circular Design in mind, we gotchu! Our denim meets the industry requirements for circular-designed denim and is part of the Ellen MacArthur Foundation Jeans Redesign Project. Ta-da!
Sooo we know there's still a long way to go, but we're excited cos this collection will help us learn how we can scale Circular Design across ASOS in the future. Win!
Tap below
for more info
on Circular Design!
Brands we think you'll like
Polo Ralph Lauren
The North Face
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*Enter code SUMMER at checkout before 8am BST on 9 June 2022. Multiple use per customer up to a maximum pre-discount spend of £500 per order. Valid on items purchased in GBP only. Can't be used with other promo codes or on gift vouchers, delivery charges, Premier Delivery or ASOS Marketplace. Minimum-spend threshold of £20 applies to value of order when you order and when you return any items. If your returns take the revised order below the minimum-spend threshold for the code used, you'll lose the benefit of the discount i.e. items kept revert to full price and your refund will be adjusted accordingly. This means you may not get the same value back when refunded. Valid on orders to United Kingdom only. Selected marked products excluded from promo.
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