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Meet the new Circular Design Collection

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Retro vibes meet Circular Design
 
 
 
 
 
 
 
 
Get into the new Circular Design Collection at ASOS. In a nutshell, Circular Design is all about reducing, reusing and recycling, so you're defo in for a treat. Retro styles, perfect for summer, made from innovative, recycled and renewable materials. Count us IN!
 
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#1
 
 
 
 
 
 
Psst! ICYDK, as well as featuring our fave trends of the season, all the items in the Circular Design Collection are designed to meet three circular-fashion vision points.
 
 
 
 
#2
 
 
 
 
 
 
This means we've included clothes that are made from safe and recycled or renewable materials; clothes that are able to be worn more (hello, versatility!); and clothes that are made to be made again. Sounds sweet, right?
 
 
 
 
#3
 
 
 
 
 
 
Groovy prints are a big part of the collection and many of the pieces have been designed using digital 3D technology that helps minimise waste during the design process. Result!
 
 
 
 
#4
 
 
 
 
 
 
And if you want to update your denim collection with Circular Design in mind, we gotchu! Our denim meets the industry requirements for circular-designed denim and is part of the Ellen MacArthur Foundation Jeans Redesign Project. Ta-da!
 
 
 
 
#5
 
 
 
 
 
 
Sooo we know there's still a long way to go, but we're excited cos this collection will help us learn how we can scale Circular Design across ASOS in the future. Win!
 
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