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Meet the new Circular Design Collection 🤩

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Retro vibes meet Circular Design
Get into the new Circular Design Collection at ASOS. In a nutshell, Circular Design is all about reducing, reusing and recycling, so you're defo in for a treat. Retro styles, perfect for summer, made from innovative, recycled and renewable materials. Count us IN!
Psst! ICYDK, as well as featuring our fave trends of the season, all the items in the Circular Design Collection are designed to meet three circular-fashion vision points.
This means we've included clothes that are made from safe and recycled or renewable materials; clothes that are able to be worn more (hello, versatility!); and clothes that are made to be made again. Sounds sweet, right?
Groovy prints are a big part of the collection and many of the pieces have been designed using digital 3D technology that helps minimise waste during the design process. Result!
And if you want to update your denim collection with Circular Design in mind, we gotchu! Our denim meets the industry requirements for circular-designed denim and is part of the Ellen MacArthur Foundation Jeans Redesign Project. Ta-da!
Sooo we know there's still a long way to go, but we're excited cos this collection will help us learn how we can scale Circular Design across ASOS in the future. Win!
Tap below
for more info
on Circular Design!
Use code: JOY

Ends Friday 8am UTC+1*
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*Enter code JOY at checkout to receive discount. Ends 8am UTC+1 on 10 June 2022. Code can be used multiple times per customer up to a maximum pre-discount spend of £500/€690 per order. Can't be used with other promo codes or on gift vouchers, delivery charges, Premier Delivery or ASOS Marketplace. Country exclusions apply. Selected marked products excluded from promo.
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