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Lesson 2: How to get more people to open your emails 🚪

Boost your open rates with these tips.

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Boost your open rates with these tips.

Welcome back, -!

The templates included in the What to Write guide can help you create emails in minutes. But if no one opens your emails, all of your great email content doesn’t matter.

That’s why today we're diving into one of the most important parts of an email: your subject line. We'll also take a look at best practices to get more people to open your emails. 

First, let’s cover the do’s and dont’s of subject lines

  • Don’t use ALL CAPS. This triggers spam filters and can cause your emails to get filtered to the spam folder.
  • Do keep it under 71 characters. There’s a lot of debate around the ideal length for a subject line. Most experts agree that you should stay under 71 characters. However, I’ve found that the most-opened subject lines are between 50 and 65 characters. There are exceptions for when a shorter subject line can be very effective (a few words or less), but I encourage you to test this with your audience.
  • Do review your subject line on a mobile phone before sending. Awkward or inappropriate phrases can display if a mobile phone cuts off a subject line at the wrong place. It can also remove the part of your subject line that's really going to get people to open! To ensure this doesn’t happen, send yourself a test of your email and review it on a mobile phone. 
  • Don’t mislead your subscribers. While you may be tempted to say something wild or irrelevant in your subject line to get more subscribers to open your email, this is a bad tactic. Subscribers often feel annoyed by misleading subject lines, which can lead them to unsubscribe from your list or mark your email as spam. 
Now, try these strategies to skyrocket your open rates

  • Ask a question. Through research, I’ve found that subject lines that include a frequently asked question can score open rates 26 percent above average. To find the questions your audience is asking, talk with them at events, survey them or see what they’re saying about your industry on social media sites.
  • Mention pain points. Your subscribers struggle with certain challenges related to your industry. If your subject line talks about one of these problems and offers the resolution inside of the email, your subscribers may be more likely to open it.
  • Talk about the benefits. Instead of talking about features or bland information, write about the benefit subscribers will get from the content within your email.
  • Incite curiosity. Leveraging curiosity in your subject line is one of the best ways to boost open rates. To do this, hint at the content of your email in your subject line. For example, your subject line could be something like, “The answer to [______] is inside this email.” Just fill in the blank with a common question your audience asks.
  • Include their first name. I’ve seen significant increases in open rates just by including a subscriber’s first name in the subject line. Your email marketing platform (like AWeber!) can help you do this through personalization fields.
Ready to apply these tips? Check out your homework below.

Take action! Here’s your homework:

  • Think about an email you’re planning to send and brainstorm how you can use the information in this email to write an epic subject line for it. (10 minutes)
  • Write down 3-5 ideas. (5 minutes)
  • Choose your best subject line and add it to an email draft. (10 minutes)
Start sending awesome emails today! Sign up for your FREE 30-day trial with AWeber

That's it for today! Be sure to open tomorrow's email to learn how to get more people to take action after reading your emails!
Liz W. Content Marketing Specialist
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