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Lesson 3: It's all about that click 👇🏼

Get more clicks. Here's how.

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Get more clicks. Here's how.

Lesson 3 is here, -!

In our last lesson, I shared tactics for boosting your open rates.

Now, it’s time to increase your email engagement.

Your emails should always have a call-to-action (CTA) that encourages subscribers to do something. An action can be reading your latest blog post, signing up for a webinar or buying your product or service.

The more subscribers you can encourage to click the link in your email, the higher your click-through rate will be. But how can you encourage readers to take action in order to boost click-throughs?

Here are my top tips for increasing your click-through rates:

  • Stick to one call-to-action. For each email you send, choose one action you’d like subscribers to take and focus on it. Here at AWeber, we’ve found that multiple, unrelated CTAs can decrease your overall click-through rate and distract subscribers.
  • Personalize your content. Add your subscribers’ first names to your emails to add a personal touch. Or, collect data about your subscribers like their birthdays or interests, and include that information in your emails. When your subscriber feels like you’re speaking directly to them, they’ll be more likely to act.
  • Create a sense of urgency. A great way to encourage subscribers to take action is to give them a reason to do something right away, rather than later. You can do this in your email content by running a sale that ends in 24 or 48 hours, or including a countdown timer that shows the days left to register for a webinar.
  • Segment your subscribers. Segmentation allows you to send the right email to the right subscriber. Instead of blasting your entire list with the same message, use segmentation to send relevant content to the right people. By doing so, you can increase the chances of subscribers taking action. 
  • Explain the benefits. When writing any email, you should always consider: What’s in it for your subscribers? Why should they click the link you've shared? In your email content, explain the benefits of your call-to-action and encourage your subscribers to click.
  • Try CTA buttons and hyperlinked text. Sometimes CTA buttons get higher click-through rates, while other times hyperlinked text CTAs get more clicks. Test both and see what works for you. Here at AWeber, we use both hyperlinked text and CTA buttons in every email. Call-to-action buttons work well at the beginning and end of an email, while hyperlinked text works well throughout the content.
  • Cater to your audience. Your subscribers’ preferences should be the main factor in how you choose to write your emails. If your subscribers tend to prefer a certain email layout or writing style, then you should go with that style. Not every audience will be the same, so be sure to write in a way that works best for yours! 
Take action! Here’s your homework:

  • Choose a template from the “What to Write in Your Emails” guide that you’d like to send to your audience. (2 minutes)
  • Copy and paste the content of the template into a draft email in your email provider. (5 minutes)
  • Fill in the blanks with your own information. (2 minutes)
  • Edit the content so you incorporate at least one of the tips shared in this lesson. (5 minutes)
  • Schedule a day and time (that aligns with your goals) to send this email. (2 minutes)

That’s it for today! During our next lesson, you'll learn about copywriting tricks that can help you write better emails (Hint: It'll be FABulous).
Liz W. Content Marketing Specialist
P.S. Ready to send awesome emails? Try AWeber free for 30 days.
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