Upcycling The World, One Cacao Plant At A Time
As it is a major part of our brand's mission, we use the word upcycling quite frequently. We often take the time to discuss what we can do, together, to incorporate upcycling in our daily routine (check out our dear friends at Upcycled Food to learn how you can get involved).
Upcycling, also known as “creative reuse”, is the process of transforming by-products into new materials or, even better, whole new products.
Today, many industries create immense amounts of what they consider “waste” but should be considered “potential”. One example of such an industry is the Cacao Industry, where only 30% of the whole plant is being used, and 70% is considered waste.
Blue Stripes, with its innovative approach, changed this perception and unlocked the remaining 70%’s full potential. We invite you to do the same. By choosing to buy from brands that lead the world of upcycling, and making sure that we all do our best to reduce waste, we can help keep our environment thriving. Let’s stop CACAO WASTE, and change the Cacao industry into a healthier and more sustainable one, forever.
Click here to experience how upcycled products can be both nutritious and delicious!
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