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Why BI readers say they won't upgrade to the new iPhones

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What to Read Today: MoviePass is shutting down and looking for a buyer. WeWork is now considering an IPO valuation as low as $10 billion, down from $47 billion. Bill Gates reveals the one thing his tech 'rival,' the late Steve Jobs, was always better at — enthralling an audience. And much more.
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DAILY
  Shelagh Dolan
Shelagh Dolan
Head of Content
Hi folks. After Apple unveiled three new iPhones at its annual event, we ran an on-site survey of Business Insider readers to see if they planned to buy one.

Here's what they cited as top barriers to purchase:
  • Their current phone satisfies their needs.
  • The new iPhones lack outstanding features that our respondents like.
  • The price points are too high.
If Apple introduces attractive new features in the near future, it could address key concerns among those who don't plan to buy a new iPhone this year

Get the full story here.

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