What today is one of our most used emojis, the SMILEY face, started its journey already 50 years ago before emails and text messages. Then and now, the SMILEY face icon still represents good times, good vibes. Maybe a bit more ”take it easy” in the 70s Hippie era, to the Acid House times in the 90s. Then it transformed into a symbol we use in our daily lives. Now we are happy to show you this limited anniversary capsule collaboration collection by CHAMPION. Here using the Smiley face in different designs on their quality garments. Live now so act fast 🙂