Check out our free microclass

Email sent: Jun 17, 2019 3:34pm
Check out this exclusive free online microclass with our experts from Facebook and Fospha - Benjamin Royon and Alexndra Darmon, as they share their knowledge around marketing measurement and attribution. 

This class will cover mutli-touch attribution (MTA) including its benefits, limitations and best practices when collecting data. 

There are 15+ micro lectures that are interactive with video, quizzes and further reading materials. 
Pre-Register for FREE Now!
Benjamin Royon,
Marketing Science Partner - Northern Europe, Facebook:

At Facebook, Benjamin partners with marketers to drive business impact with an approach grounded in marketing analytics and measurement.                                                
Alexandra Darmon,
Head of Data Science Research, Fospha Marketing:

Alexandra leads the research team with a focus on marketing measurement. She built and optimized Fospha’s Multi-Touchpoint Attribution (MTA) product using advanced Markov Chain theory and hidden Markov models. Using ‘linear regression’ and ‘casual models’ to build the Marketing Mix Modeling (MMM) product.  


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