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[Webinar] The consumerization of healthcare

Email sent: Jun 7, 2019 12:09pm

Healthcare consumers are finally comparing digital experiences across platforms and industries. This has caused their expectations of what is a good experience to evolve rapidly based upon experiences had in other industries like retail, banking, and travel. Adobe commissioned a study with Econsultancy to examine these changing consumer expectations and demands, with the objective of helping customers navigate and accelerate this rapidly changing landscape. Healthcare marketers know that their market is changing as the power dynamic shifts toward the consumer. 


This study examines: 

  • How consumer expectation is changing healthcare
  • How consumers evaluate and prioritize the different stages of their experience
  • What marketers can do today to meet theses emerging needs 
Register Now
Speakers: 
Tim Flagg, ClickZ Podcast Host and Digital Marketing Consultant, ClickZ
Thomas Swanson, Industry Lead for Health & Life Sciences, Adobe

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Geeta WilsonFounder and CEO,  Consumer Society

 

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