Color Hive
Color Hive

Colour to Comfort for 2021/22

Email sent: Jul 20, 2020 6:59am
If ever we needed a Golden Hour... 
View this email in your browser
Why the need for comfort?
 
As an aspect of a colour family becomes broadly popular, so its evolutions become increasingly subtle. While thought can be given to how colour preferences will be influenced by Covid-19, our forecast trend drivers of instability, polarisation and economic uncertainty are, if anything, amplified. 

To seek comfort in these times is the most natural of responses, and to this end, the prevailing interest in warm and comforting yellows and golden ochre hues is forecast to continue from Beeswax in 
SS 2021 evolving into Harvest Gold for AW 2021/22.   

#keepstayingsafe
Golden Hour
Photo: Shelby Cohron
© Colour Hive
With a simple shift of saturation, the soft aspect of SS 2021 Beeswax evolves into the richer Harvest Gold for AW 2021/22.

The versatility of these golds is reflected in the utilitarian application of Beeswax in our SS 2021 design direction Factory, and the decadence of Harvest Gold in the Swansong palette for AW 2021/22.
© Colour Hive
© Colour Hive | Photo: Mitch Aunger
More inspiration...

If you like your colour history focused and richly researched, we recommend Michael Pastoreau's single colour book series. From cave paintings to the gilet jaune protestors, all you could ever want to know about the colour yellow in art, history and society in Yellow: The History of a Color.
Work with materials and colour?

Head over to our journal for the first of a new series Materiality. Featuring CMF directions from our SS 2021 design direction, Factory.
Our SS 2022 part one forecast is out now.

Become a Colour Hive member for colour and design forecasts two years ahead of the season. 

Find out if membership is right for you...
 
SAMPLE COLOUR HIVE MEMBERSHIP
Instagram
Twitter
Facebook
LinkedIn
Website
Email
The standards for these colours are referenced to the closest Pantone, NCS and RAL, plus RGB, CMYK, LAB and HEX breakdowns in MIX Magazine.

If a friend shared Colour Decoded with you and you'd like to subscribe, just click here

Copyright © Colour Hive 2020, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.


 

Other emails from Color Hive

Color Hive
Oct 21, 2020
SS 2021: Colour Spotlight
Color Hive
Oct 16, 2020
SS 2021 Colour in Context: Wallcoverings
Color Hive
Sep 17, 2020
SS 2021 Full Bloom
Color Hive
Sep 4, 2020
MIX Magazine SS 2022 Part 2 Out Now
Color Hive
Aug 21, 2020
SS 2021 Colour Direction: Reverie
Color Hive
Aug 4, 2020
SS 2021 Colour: Assemble with Purpose