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SS 2021 Colour Direction: Reverie

Email sent: Aug 21, 2020 9:11am
Who said Romance is Dead?
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Time to Indulge in a little Reverie?

First forecast in the wake of #MeToo and against a backdrop of dating by swipe, the romantic mood of our SS 2021 design direction Reverie embodies the notion that when something has all but completely disappeared, it's surely ripe for rediscovery.

Curiously, lockdown has accelerated this return to more traditional romantic behaviours with longer messages and extended conversations recorded across dating platforms.

Here we look at a colour palette designed to reflect this slower, gentler and more philosophical approach...


#keepstayingsafe
SS 2021: Reverie
MIX Images © Colour Hive
Overview

Our SS 2021 design direction Reverie has its origins in wellness trends. Emphasising thoughtfulness over mindfulness and forecasting a move from wellbeing through self-care to the benefits of connecting with other human beings

Reverie was first published in issue 56 of MIX Magazine, and explored in detail in our SS 2021 Colour, Material and Finish forecast. Both are included as part of Colour Hive membership.
Our SS 2022 forecast is out now.

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Colour Direction: SS 2021 Reverie

The colour palette reflects macro drivers of nostalgia for romance and wellbeing.

Romantic without being saccharine, intriguing without being indecipherable, this is a colour palette of balanced complements, anchors and hopeful highlights.
 © Colour Hive
Flaxen and Café combine with mirrored warmth and shared balance of red and yellow.
© Colour Hive
Deep Purple Silk and soft Lilac Bloom play the complement to yellow Primrose.
© Colour Hive
The subtle red cast to blue Midnight is revealed by the green aspect of Primrose and Fern.
© Colour Hive
The light Lilac Bloom and mid-tone purple of Fig create a tonal pair, while the addition of the bluer, more saturated Purple Silk brings a more challenging note.
© Colour Hive
With equal saturation, tint and shade, and sharing a red note, Fig and Café are an intriguing yet symbiotic pair.
In Context

Complementary pairings of purples with yellows and golds evoke classically romantic harmonies from opulent to bucolic. The addition of soft lilac adds a welcome gentle note to the most minimal of palettes.  
Kitchen in Solon Yellow and Lynette by PLUCK | pluck.kitchen | Photo: Malcolm Menzies
DelightFULL, Nedgis
Mineheart
Broste Copenhagen, Amara
Mas Creations by Masquespacio
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The standards for these colours are referenced to the closest Pantone, NCS and RAL, plus RGB, CMYK, LAB and HEX breakdowns in MIX Magazine.
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