Color Hive
Color Hive

SS 2021 Full Bloom

Email sent: Sep 17, 2020 9:29am
Unashamedly Romantic
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Unashamedly Romantic

Poetic, with an element of fantasy, the drivers that led to the SS 2021 design direction Reverie take on added significance in light of Covid-19.

We've spoken about a return to more traditional romantic behaviours as a response to the limitations of lockdown and social distancing. So considering a more thoughtful, gentle, and dare we say, hopeful future, we're looking at how romance and optimism will be reflected in colour directions.

In this forecast, first published in MIX Magazine issue 56, and examined in more detail in our SS 2021 CMF forecast, we take a closer look at Full Bloom as a colour direction.

SS 2021: Full Bloom
Cole & Son

There is a strong purple presence in this season's forecast. Magentas and purples have seen steady growth since SS 2019 and continue to diversify between the red and blue colour space.
SS 2021 Colour Forecast © Colour Hive

With a narrowing of traditional reds, the gap between warm reds and red-blues continues to widen, as pink-purples move towards magenta.
SS 2021 Colour Forecast © Colour Hive
These floral inspired colours are designed to enliven palettes and harmonise with each other; Lilac Bloom and Fig are the tonal pair at the core of our design direction, Reverie. Upping the volume, vibrant Foxglove works as a fresh companion to energetic greens and purples.

The standards for these colours are referenced to the closest Pantone, NCS and RAL, plus RGB, CMYK, LAB and HEX breakdowns in MIX Magazine.
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In Context

This fresh bloom of purples and magentas has an uplifting and romantic feel. The harmony of this group emphasises the relationships between objects, working well for collections of decorative accessories.

Maximalism and classic romance are intensified through tone-on-tone layering of plush furniture for interiors, while more unusual applications include marble-dyed woods, burnt metals and powder coatings. 

Here, we take a look at how our SS 2021 forecast magentas and purples are emerging in design.
Broste Copenhagen
Melanie Abrantes
NOOM | Photo: Julia Vdovychenko | Styling: Olya Sosiura
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Our Colour Forecasts

If you're looking for directions for 
SS 2022, our latest forecasts have been developed to reflect the ongoing effects of Covid-19 on consumer preferences.

Our specialist focus on colour development through family groups is an insight our members value in planning future colours for their products and ranges.

Explore our forecasts further in our bi-annual Colour, Material and Finish forecast with over 100 pages of insight and 300+ fully credited inspirational images. 
Become a Colour Hive member and receive our colour and design forecasts two years ahead of the season.

Issue 61 SS 2022 part two is out now

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