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A Peek Into Gender Equality Through Pockets with Justin Alexander

Email sent: Apr 27, 2021 4:06am


When you try and fail to fit your phone or lipstick into the pocket of your wedding dress, just remember that you're part of a centuries-long batter. Pockets... We take them for granted like many things in life but did you know that they hold a fascinating history?

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Back in the old days, women sewed small pouches into their clothes to carry their possessions and would cut holes in their clothes for easier access to them. When innovation in design allowed for construction of more conventional pockets like we know them, they were added mostly to men’s clothes.

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Because women had less independence, fewer responsibilities outside their homes, and generally did not earn their own money, designers just didn’t think they needed pockets.This all changed during the World Wars. Women came forward and filled the roles that working men had previously held. This change gave women full independence, enabled them to earn their own money, and their clothing was a strong reflection of this.


The Pocket Revolution continues today. We have selected classic, refined and timeless Justin Alexander gowns for you, with pockets!

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