Jacques Le Corre
Jacques Le Corre

Why Is a Celebrity-Favorite Boutique Pushing Conspiracies?

Email sent: Aug 31, 2021 5:45pm
The one story you should read today, selected by the editors of New York.
 

Does this red pill go with that Von Dutch trucker hat? At Kitson, Paris, Lindsay, and Britney’s favorite aughts boutique, the answer to that question might be yes. For our Fall Fashion issue, the always incisive Bridget Read discovered a strange political awakening happening at the Los Angeles boutique. Once known as the site of countless celebrity paparazzi photos, Kitson now attracts attention by posting a steady stream of right-wing conspiracy and Gavin Newsom–recall memes. “The transformation in the store’s branding,” she writes, could be described “as going from Us Weekly to Newsmax.” And in Kitson’s owner Fraser Ross, Read also finds a story about the demise of retail and what drove a small-business owner to embrace such extremes. Pull on your UGG boots and True Religion jeans and get ready for a wild ride.

— Marisa Carroll, features editor, New York
 
 
The Red-Pilling of Kitson
The boutique that defined early-aughts L.A. style has taken an … unexpected turn.
 
Photo-Illustration: by the Cut; Photos: Buzzfoto/FilmMagic; Jean-Paul Aussenard/WireImage; WENN Rights Ltd/Alamy Stock Photo; Zuma Press, Inc./Alamy Stock Photo; Frazer Harrison/Getty Images
 
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