DECIEM

Animal Love.

Email sent: Jan 29, 2018 7:06 am

Is this your brand on Milled? You can claim it.

Hi :-) You have often asked us why we refer to our team as monkeys. Our lovey @nicolalkilner used to be a buyer at @bootsuk. She once told me that a major beauty brand always hired sales representatives who looked like models because their presence in meetings was impactful. I can't think of anything dumber than choosing people who are to represent your values based largely on their appearance. So I decided that we are going to very specifically not care about our team looking like models (if some of us do, then we are doubly lucky), and instead be so humble to say we are symbolically monkeys, because monkeys are the origin of all of us, whether or not we are models. But I also don't think monkeys are better than any other animal. Animals and us are all together working on this beautiful small planet we call Earth. I fell in love with all animals during my fortunate visits to Africa and South East Asia. I particularly love elephants because my very good friend Gill Sinclair of our caring and patient retailer, @victoriahealth, loves them and because an elephant once let me ride his loving back in Java, Indonesia, near the Borobudur Temple. Lastly, speaking of elephants, I once wrote that one would have to be drunk to overpay for Marula oil which was a distasteful joke that arose from my familiarity with the beautiful brand, @drunkelephantskincare. @tiffanymasterson: I'm sorry. When I met you at the WWD breakfast, I saw a beautiful soul. And you have worked hard to build a beautiful brand. Please forgive me. I have now adjusted that distasteful post and we will donate $25,000 to the peaceful elephant charity that your brand supports: @savetheelephants. Our super-fast and loving @smjr2000 will arrange for this donation to be made this week. Hug, Brandon
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