Emotiva
Emotiva

A note from Dan about 2022 pricing.

Email sent: Dec 9, 2021 5:00pm
A note from Dan Laufman.
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌


 

Hello friends,

We’re all about transparency and high value, and for the past year, we’ve absorbed all the increased costs associated with materials and supply chain logistics. But the reality is that we must make some adjustments in the New Year. We’re coming out front to say that on January 2, 2022, we will have to nominally raise our prices on some products moving forward.

We don’t price our products to what the market will bear. We use a simple formula to price our products so that more people can afford them. With our low margins, we really feel it when costs creep up because we don’t have the margin wiggle-room to absorb higher costs.

We don’t take a price increase lightly, and we’re still aggressively pricing our products despite the challenges of being a manufacturer in today’s business climate. As consumers ourselves, and experts at manufacturing and importing, we see other brands and commodities going up in price far more than just adjusting for the actual cost increases. We aren’t like that – our prices simply reflect what it costs to build without us trying to profit from a crisis.

With that said, let me give a shout-out to our logistics, operations, manufacturing, and shipping teams for stocking our warehouse full of Emotiva gear. It was no easy feat to do, and nearly all of our products are in stock and ready to ship now for the holidays. Amazing! It was a massive effort for us to do that this year, and we hope that you continue to trust and choose us for your audio needs, now and in the future.

Please take advantage of our pricing before it nominally goes up in the new year and earn those Emobucks! 20% back on most purchases over $100!

We hope you have a wonderful holiday season!

Dan Laufman, and your friends at Emotiva
 

Airmotiv B1+ Pair Bookshelf Loudspeakers

Airmotiv B1+ Pair Bookshelf Loudspeakers

BasX A3 Three-Channel Power Amplifier

BasX A3 Three-Channel Power Amplifier

BasX A2 Stereo Amplifier

BasX A2 Stereo Amplifier

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Emotiva  |  135 SE Parkway Court Franklin, TN 37064

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