Food Blogger Pro
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April Blogging Newsletter - Google search updates, a food blog SEO study, and more!

Email sent: May 3, 2021 12:10pm

Hi -,

We hope your May has gotten off to an incredible start!

While we typically email you a Blogging Newsletter at the end of each month, April’s Blogging Newsletter is actually coming a bit later because we just wrapped up our Less Work, More Traffic workshop.

If you were a part of the audience, thanks for attending! It was so great to connect with you during the event. And if you weren’t able to make it, don’t worry –– we’ll have more free, live events throughout the year. Be sure to keep your eye on your inbox for more info in the coming months!

That said… we still wanted to give you a nice little recap of some of the biggest and most important news to come out of the food blogging world last month, so without any further ado, here is your jam-packed April Blogging Newsletter:

1. Google’s Page Experience Update is coming! 🔍

Google will begin using page experience as part of their ranking algorithm starting in June 2021.

Google is rolling out this update to highlight sites and pages that provide a great user experiences for readers. It’ll be a gradual roll-out and is expected to be fully integrated into Google's search algorithm by August.

In addition to the search ranking update, Google created a Page Experience report in Google Search Console to help you evaluate your URLs against their metrics.

page experience report from Google Search Console

You can read about the update here, and if you want to learn more about how you can prepare for it, we wanted to let you know that we have a Page Experience and Core Web Vitals Live Q&A planned for all Food Blogger Pro members on Thursday, May 20! 🎉

If you’re a Food Blogger Pro member, you can register and ask your questions here. If you’re not already a Food Blogger Pro member and are interested in joining, click here to learn more.

2. What video hosting platform is best? 🎥

Food videos are incredibly popular these days, and for good reason! They can perform well on social media, they can appear in search results, and they can be a way to help you share your content in a new and exciting way.

But you have to answer an important question before you publish videos in your blog posts: where should you host your videos?

Luckily, the folks at Yoast wrote an article all about different hosting options, if your videos will rank better on certain platforms, and more!

Check out the full article here.

3. A new feature on Instagram Reels. 📱

Introducing: Remix, a way to record a video response to an existing Instagram Reel.

If you’re familiar with TikTok’s Duet feature, you’ll recognize a lot of the functionality in Instagram’s Remix. If you’re not familiar with TikTok, no worries. Check out this article from Later that will teach you how to use Remix as part of your blog’s social strategy.

4. The Creator Code from Pinterest. 📌

Pinterest recently launched the Creator Code, an updated content policy that encourages the sharing of positive and inspiring content on the platform.

Pinterest has over 450 million users from around the world, and they're trying to keep this giant community a supportive, encouraging, and helpful place though the use of their Creator Code.

If you have Story Pin access, you’ll be required to agree to the code before you can publish.

screenshots of Pinterest's Creator Code on a phone

You can learn more about what’s included in the Creator Code here.

5. Write better headlines with CoSchedule. ✏️

How many times has this happened to you: you go to write a blog post, and when it comes time to add a title, your mind goes blank.

Writing compelling and exciting headlines can be a bit of a struggle, and that’s why CoSchedule recently launched their new Headline Studio tool.

This tool is designed to help you write better headlines that can drive more traffic to your blog by giving you actionable suggestions and feedback.

Best news? You can start using it for free here!

6. Do you love data? You’ll love this food blog SEO study! 📊

SEO is complex, but it’s an incredibly important part of running a successful food blog. That’s why this Food Blog SEO Study from RankIQ is so fascinating.

Graph of keyword length by domain rating

In this report, you’ll find information about the importance of backlinks, how long-tail keywords are helpful for newer blogs, how copycat recipes perform for low- and mid-range domain rating blogs, and more!

Check out the full report here.

And that’s a wrap for April’s Blogging Newsletter! Lots of great information to unpack here.

If you have any thoughts or suggestions on how we could make these monthly newsletters more valuable and helpful for you, just hit reply and let us know –– we’d love to chat!

Otherwise, we’ll see ya next time. Hope you have a great month!

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