Updates from Frizz Hair HQ

Hi -,

Can you believe we are already in July? 

Here's what's been going on at Frizz + Co.

• YUL to JFK: ICYMI, I spent a month in New York City. It's something I had on my mind for a year or so. The objective? Networking. It was overstimulating at times, with loads of first meetings. But honestly  -  so worth it. Highlight of the trip: BBG Ventures hosted their annual summit with the one and only Martha Stewart. Lowlight: Definitely all the rats and roaches.
  
  
• Aire Commune x Frizz + Co.: I'll be at Aire Commune this Thursday, July 18 for their "Soirée Feminae Nox". Stop by to try, smell the hair mask or just say Hi!
  
  
• D3 by Balsam: Your girl is starting an incubator as of September with Concordia University. I like to think of it as solidifying my bases, and who knows, maybe Frizz + Co. 2.0 will come out of it. My mandate during those 4 months? To have at least 100 conversations with my target audience (!!!). If you want to chat, feel free to reach out!
  
  
• IRL Events: One of my goals was to organize an IRL community event each quarter. Although I fell off for Q2, I'm hoping to get something going before the end of Q3. Ideas/things you would like to see? DM me.
  
  
  
• Packaging updates: I started reworking the packaging. Although I love the original design, I feel like it needs a revamp. (1) It doesn't stand out on shelves and (2) its missing key information (i.e.: how to use the product).
  
  
  
• Summer x Curl Care: Travelling with curly hair can be challenging. It's so easy to fall off your current regimen while away. A few tips to maintain healthy curls while on vacation: (1) bring a spray bottle to spray your curls throughout the day. Hydration is key. (2) Soak your curls of fresh water + a leave in before going into the ocean/pool.  This will help prevent your curls absorbing chorine or salt water and limit dryness/damage.
  
  
• Community efforts: we collected 50 answers from a survey we launched as to why they wanted to join the Sunday Curls Community. Here are the highlights: 
  
  - 71% of respondents identified with the brand's values, individuality, and representation of BIPOC communities;
  
  - 48% of respondents mentioned seeking a supportive community for sharing experiences, tips, and product recommendations;
  
  - 58% of respondents wanted to engage with a community of like-minded individuals who love and appreciate their natural hair.
  
  More than a product, a community.