Frizz + Co

US · frizzhair.co

We've come a long way

BTS of our product journey

This email was sent

October 2, 2024 11:15am

Is this your brand on Milled? Claim it.

Email matte:

A NOTE FROM D

UPDATES FROM FRIZZ HAIR HQ

Hi -,

Though I usually use these emails to review the past few months at Frizz Hair HQ, I thought I’d take a moment to reminisce about how far we’ve come.

When I first started brainstorming about building a business in the hair care space, I never imagined I’d be two years into it. I also sometimes get lost in the day-to-day and forget how much progress I’ve made since I started this journey.

I know I’ve mentioned this before, but my inspiration for building Frizz truly came from my own experience navigating my natural hair:

THE INSPIRATION + FORMULATION

I felt excluded from mainstream brands for not specifically addressing my 3b/3c curls, and there was no brand I specifically wanted to buy into to proudly display on my bathroom counter.

I was really passionate about building something special for a community that was so often overlooked and deserved elevated, intentional hair care.

I reached out to chemists who had experience with formulating products specifically for curly and textured hair.

Our focus when formulating:
✔️ Clean ingredients;

✔️Custom scent for an elevated experience;

✔️ Creamy texture with slip;

✔️ For our product to cater to as many curl types as possible.

SOURCING + MANUFACTURING

I started my research for packaging with the intention of purchasing 100% recycled jars, which was nearly impossible because of MOQs (the literal death of small, self-funded businesses) and limitations in the formulations.

Because the Repairing Hair Mask is all-natural, we could not risk sourcing jars that weren’t consistent in the materials used to make them, as the jars could alter the formulation or interfere with its stability.

I managed to find a supplier in Italy that sourced a style of jars that were somewhat ✨aesthetically pleasing✨ and made of PET plastic.

The limitation of the jars is the shape: it restricted any kind of printing on the jar (ugh).

We received a few samples to confirm the colors were okay (which, based on the photos, they definitely were not).

Request samples. Always.

✔️Formulation

✔️Packaging

✔️Ingredients sourcing

Onto manufacturing.

We sent all the raw materials to a lab in Montréal that produced our first inventory of the Repairing Hair Mask.

My small 550-square-foot apartment became our warehouse. I shipped (and still do) all of our orders from home.

CONTENT + LAUNCHING

Hands down, my favorite part of the process.

I've had help from many friends in bringing my vision for Frizz to life.

I’ve learned a lot and stepped out of my comfort zone in ways I never thought I would have to.

The OG Polaroids

(Thanks Rachael for the idea + execution).

So there you have it—a complete timeline of the conception, formulation, and launch of Frizz + Co.

Questions?
Send us a note at [email protected]

Recent emails from Frizz + Co

See All