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coming clean

Email sent: Apr 29, 2018 1:06 pm

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Introducing Edition 04  Orchard
Every issue of goop is a clean-beauty issue. We write about, make, and sell only products that we loveand that adhere to strict standards of both nontoxicity and label transparency. With that in mind, this issue is entirely devoted to beauty thats clean and nontoxic. Beauty products are delightful luxuries. We shouldnt have to worry whether a lovely shampoo, face cream, or perfume is a potentially hormone-disrupting, cancer-causing, inflammation-flaring synthetic-chemical soup. Partners likeewg.organd True Botanicals (indeed, many of the clean-beauty brands we sell on goop) have helped raise the red flag on both toxins and the lack of transparency in beauty and personal-care products, and together weve been able to turn an ugly truth into (many) beautiful things.

To get an idea of just some of those beautiful things, scroll through the endlessly inventive, exquisite, best-in-class items in the goop clean beauty shop. Or spend a few minutes before your next shower trying the new body peel from True Botanicals.It smells as good as it feels, and it leaves your body baby soft. Its magic and its power come from the plants its made from, not synthetic chemicals designed to trick us into thinking theyre actual plants.

And today, weve got a beautiful new perfume for you, Edition 04 Orchard. Its a mix of heat and hay and stone fruit that absolutely beguiles me. I find that dry, still heat of summer so sexy and so primal. Its like the earth itself is ripening.

Love,
GP
My Morning Routine: The Snooze Button, 6 a.m. Pilates, and a Body-Smoothing Secret That Wakes You the Eff Up
My Morning Routine: The Snooze Button, 6 a.m. Pilates, and a Body-Smoothing Secret That Wakes You the Eff Up
This goop staffer hits the snooze button about five times, but she gets to her workoutand a body-softening miracle treatment afterwardwith time to spare.
READ MORE
Why Aren't We Demanding Transparent and Nontoxic
Why Arent We Demanding Transparent and Nontoxic?
True Botanicals founder Hillary Petersons journey from cancer survivor to creator of some of the most effective, beautifully made skin, body, and hair care weve tried is...READMORE
Our New Scent Inspired These Summery Cocktails
Two goop Cocktails to Launch Our New Perfume
One of the first things we thought about when we smelled goops newest scent, Edition 04 Orchard, was what a great cocktail it might make. In fact, the parallels...READMORE
Why Perfume Is the Lastand Perhaps Most ImportantFrontier in Clean Beauty
Why Perfume Is the Lastand Perhaps Most ImportantFrontier in Clean Beauty
Transparent would seem the perfect word to describe a bottle of perfumeyou can see right through it. But few products...READ MORE
The 10 Most Important Clean Beauty Swaps
The 10 Most Important Clean Beauty Swaps
Just as its more important to make sure the strawberries you buy are organic than, say, the pineapples, theres definitely a more-critical list when it comes to detoxing yourREAD MORE
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