goop mag #10

Email sent: Oct 24, 2013 10:35 am
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goop mag #10

Judging by the recent collections, sportswear is going to be influencing how we dress for the next two seasons at least. We asked SSENSE, one of the coolest and most forward websites around, to show us how to get a jump on this trend.

We went to Copenhagen on a whim and were dazzled by the Hays, the super cool husband/wife team who are at the forefront of Danish design.

Also, a teeny NYC food update, etc.



This week’s goop collaboration

This section is sponsored by

Street Luxe

We’re feeling inspired by the dressed down, sporty aesthetic of street wear championed by fashion bloggers and models off-duty. So together with SSENSE, we’ve pulled together some "luxed up" options from a trend that's garnered cult status.

Our inspiration

Photos: Tommy Ton / Trunk Archive

The Trophy Sweater

High fashion meets pop culture with the iconic Givenchy sweatshirt. Keep it casual with tailored shorts and high tops.

Switch it: Dress it up and tone it down...

Track Side

A sporty alternative to black pants but just as chic, and getting ahead on next season's mules.

Switch it: Studs, gold, texture

The Bomb

A street luxe staple, the bomber jacket is reinterpreted in color blocking neoprene, and paired with some contrasting texture.

Switch it: For a night out


A cool take on boyish charm, add high shine and statement jeans.

Switch it: Boy meets girl

SSENSE Playlist

Here's what the team from SSENSE are listening to...

“Hold On, We’re Going Home” by Drake

“Against a Wall” (ft. Lofty 305) by Ryan Hemsworth

“Help Me Lose My Mind” (ft. London Grammar) by Disclosure

Click here for more...

The Hays on Design

We met with husband and wife Rolf and Mette Hay at their eponymous design store HAY House in the center of Copenhagen. Their company is producing some of the best work and collaborations in design today and we were curious to learn about their ethos and motivations. Young – Mette is 34 and Rolf is 45 - they are chic in a laid-back manner and excited about the brand they started 11 years ago with the founder of Danish brand Bestseller, Troels Holch Povlsen. Rolf runs the furniture division while Mette heads up accessories – all in conversation with one another. Oh, and they’re really nice too. Below, a conversation with the couple at the vanguard of today’s design scene.

Q: How did you get started and what was the original vision for Hay?

Among its other stores in Europe, HAY House is the brand's showpiece.

Mette: We met when we were working together at Gubi... At the time, they represented Cappellini (along with many other brands) in Denmark and we both loved the products, but most of them were out of our reach – too expensive.

Rolf: There were a lot of people who, like us, could understand the design philosophy and universe of the very high-end design brands but could not afford them. And it’s not always the wealthiest people who have a strong feeling for design.

Mette: We wanted to produce design at affordable prices. That was really your [Rolf’s] dream.

Click here to

Fall Eats, NYC

Shalom Japan



This hybrid between Aaron Israel (former sous at Torrisi) and his wife Sawako Okochi (former sous at Annisa) opens in South Williamsburg. The Matzo Ball Ramen (pictured) is beyond.

New Spanish big-hitter
(a stone’s throw from Colicchio & Sons and Del Posto) by Boston’s Ken Oringer. The tapas menu, like the space, is vast and ambitious.

Somewhere we’ve been wanting to try forever and really glad we did - tiny Japanese on West Houston that you can easily walk right by. Excellent sushi, excellent value. Don’t miss the radish/toro nigiri.

ABCopenhagen, Denmark

On a recent trip to Copenhagen, wanting to find out what makes this beautiful city tick, we detected several overarching patterns and came up with (almost) an entire alphabet. Below, an appreciation of the city's quirks.

A is for...

B is for...

C is for...


Even the airport is striking, a perfect introduction to a city where modern, clean design prevails.


Black leather motorcycles and even curtains… There’s something about this Viking culture - they just know how to pull it off, wearing it head-to-toe and even painting their houses black. Black is beautiful.


Clever design abounds: from the doormats that indicate exactly where your foot should go, to the train seats with adjustable headrests, to the street lamps suspended on a network of electric cables, thus eliminating the need for lamp posts.

D is for...

F is for...

H is for...


Did you know Walt Disney visited Tivoli Gardens? He must have been inspired by his trip, from the weeping willows in the parks (you can see them in his movies’ landscapes) to all the royal iconography.


There are flowers, bows and ribbons on doors, windows, gates everywhere.


The heart is an icon you see on coins, in the royal palaces and around the city.

Click here to see more...

This week’s goop collaboration
Download the goop City Guides App

Also available on goop

white beckett clutch

stella mccartney for goop

white mila short

rag & bone for goop

dark sand london organizer

ECOALF for goop

pink baby bib set

marie chantal for goop

kids gold tulle skirt

marie chantal for goop

exclusive embellished sweatshirt

matthew williamson for goop


Recommended Reading

Spilling the Beans

Beans are a great food. Gluten-free, full of protein, cheap and super-healthy, all they need is a good recipe... Read more »

A Modern Renovation

A couple of years ago, we undertook the task of renovating our home in London... Read more »

48 Hours in Japan

This week we bring you GO Tokyo/Kyoto, replete with our food/hotel tips, adventures... Read more »

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