Five Years

Email sent: Sep 26, 2013 10:20 am
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Five Years

I can't believe this is the 5th anniversary of goop. I look back and I don't even really know why I started it. What the f was I thinking? I just thought, hey, why not? And now, here we are. A community. A business. A team.
I love what I do. I love to cook and travel and scour the earth to bring you the best information and products I can find. I love the connection that is made when someone stops me on the street to thank me for pointing them in the direction of the best fried chicken they have ever had, or that this site somehow made a little difference in their lives. That a burgeoning business took off after we mentioned them. That someone changed the way they related to something after reading a contributor's piece. That someone implemented a positive change in their diet. It has been hard. And fun. And very, very challenging at times. And we are just at the beginning.
So thank you for making us a part of your lives sometimes. We appreciate it and we appreciate you.



This week’s goop collaboration

Greatest Hits

I look back fondly on...

The French Pharmacy

The French Pharmacy issue is emblematic of what I love about what we do here at goop, use our wanderlust and inquisitiveness to discover lesser known treasures. Having worked with some of the best make up artists in Paris, I saw that many of their 'secret products' came from the regular drug stores, and my obsession with the French pharmacy was born.

Read the issue here...


Much of the content on goop, historically, comes from me wanting to solve my own problem or question. I wanted to do a good cleanse, using organic, deliciously prepared foods (I was not psyched to juice or use processed powders), and I couldn't find one, so I devised this using the pretty standard dietary rules for detox. It has been and continues to be one of our most popular issues ever.

Read the issue here...

48 Hours in Japan

This was the first time I sent an editor to do recon for a GO. I am pretty f'ing specific and kind of a control freak so I didn't know how it would go. My fellow foodie/cook/travel editor, compiled the most incredible Tokyo/Kyoto list. It made me lust for Japan.

Read the issue here...

The Truth

This very recent BE makes it to the top of a pretty inspiring stack of BE's. Dr. Sadeghi introduced us to a practical tool for getting to the truth, PEW 12. I do it every day.

Read the issue here...


I was traveling and realized an issue I was working on was totally botched and nowhere near good enough to send. I had been taking snapshots of things I loved/was interested in, and made a little last minute scrapbook out of them.

Read the issue here...

Wish List

To solve another perennial issue, we created the goop gift guides for holiday shopping help. I love the personalized section.

Read the issue here...

Dinner with José Andrés

One day, José Andrés was bored in London and came over to cook. I shit you not.

Read the issue here...


On our 5th anniversary, we’re not only looking back through the years, but we’re also looking toward the future. We'd love to hear from you. Spend a few minutes on our second ever survey.

Animation by Rachel Ryle.


Seeing (and loving) grey marble everywhere we turn.

The Alexander Wang flagship in NYC

Fort Standard’s brilliant marble trivet

A gorgeous side table by Uncontrollable Urge


Resilience may be one of the key reasons we’re still going after five years and counting. It’s a word we’ve heard a lot these days on TV, in the news, in everyday conversation, etc., and we wondered why it’s striking a chord now. So we called Jane McGonigal, author of New York Times bestseller Reality is Broken: Why Games Make Us Better and How They Can Change the World and creator of SuperBetter, which helps people build resilience, to learn more.

Interview with Jane McGonigal

Q: Why games?

A: My area of expertise is the psychology of games and what I’ve been studying for more than a decade is how games change how people act and solve problems in real life. One of the biggest findings I’ve discovered over the past decade is that people who spend more time playing games have a number of different types of resilience – more reserves of resilience – than people who don’t.

Read more here...

This week’s goop collaboration
Download the goop City Guides App

Also available on goop

exclusive pico romper

Kain Label for goop

white fiske jacket

Kain Label for goop

exclusive black and navy jean

Stella McCartney for goop

exclusive apple and flag tea towel set

Thornback & Peel for goop

exclusive black tee with white stitching

Monrow for goop

exclusive embellished sweatshirt

Matthew Williamson for goop


Recommended Reading

goop mag #7

This week we continue to crush out on fall fashion. We scoured NET-A-PORTER for our most wanted looks, and loved putting them together for a mini editorial... Read more »

Questions & Answers

This week we begin to answer a fraction of the many excellent questions posed by you, our lovely readers... Read more »

indo mag

This past May, a dream of mine came true when I traveled to Indonesia for the first time...
Read more »

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